Budweiser Experiences X Sensation Rise 2018 elevates the music landscape in India

18,000 fans took over Gachibowli Stadium to witness the music spectacle.


Photo Credit : Budweiser,

Hyderabad witnessed a music phenomenon at Budweiser Experiences Sensation Rise 2018, the world’s leading dance event, hosted at Gachibowli Stadium recently. The festival was a supreme saga of euphoric performances, unbelievable energy, edgy visuals and epic beats; marking Budweiser’s consistent efforts to elevate the music experience for enthusiasts. Guests clad in all-white, symbolizing liberation and harmony, the very foundation of the festival, gathered enthusiastically to revel in the ultimate celebration of music culture.

The festival was host to some of the most talented and captivating DJs, such as Robin Schulz, Sander Van Doorn, Nicky Romero, Sam Feldt, Nucleya, WhoIsJody and Mr White, who is Budweiser Sensation Rise’s resident DJ, playing at the iconic Sensation stage. The stadium was thumping with energy and excitement, as the DJs performed some of their most loved tracks and mixes.  

Adding to the overall experience, the larger-than-life ‘Budweiser Maze’ had fans capturing their best moments from the festival and getting their customized festival merchandise.  Select music lovers also got a taste of Budweiser’s world class hospitality at The Bud Hotel, which was lit up in Budweiser’s signature red colour, offering ultimate experiences and exultant vibes. At the venue, select guests got exclusive access to the Budweiser viewing stage that provided an unparalleled view of the white sea of fans and the stage. The night culminated in an exclusive after party with surprise performances by Sander Van Doorn and WhoIsJody, rendering Budweiser Experiences x Sensation Rise one of the finest and all-encompassing music experiences of the year. 

Commenting on the association with Sensation, Kartikeya Sharma, VP Marketing– India, AB InBev said, “It was a surreal feeling watching thousands of fans unite at one place, one time, to revel in the euphoric energy of music. At Budweiser, our association with Sensation for its second edition in India only reaffirms our intent of going above and beyond to nurture music culture in India. We are excited to carry on this thrilling journey, as we continue to introduce India to world-class music experiences.”

The white fiesta was home to over 18,000 young enthusiasts, united by their love for music.

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