Breezer Adds More Colour To This Summer With Citrus & Tropical Punches
This summer #LiveLifeInColour with the all new Citrus and Tropical Breezer Punches
Get ready to beat the heat and live life in colour this summer as the country’s most loved alcopop brand, Breezer, kick-starts 2019 by bringing their latest innovation- Breezer Punches, to add color to the season. The Punches will be available in two delightful flavours – Citrus and Tropical to offer a flavor bursting drink experience to experimental fun-loving consumers. The wonderfully refreshingPunches instantly transport you to a joyful day at the beach.
The Tropical Punch is a refreshing mix of tropical fruit flavors inspired from the aroma of sweet passion fruit, guava and mango with hints of orange, banana, melon and pineapple.
Citrus Punch is a blend of various refreshing citrus fruit flavors with key tasting notes and aroma inspired by pink grapefruit, blood orange, lemon lime and mosambi, with hints of pineapple.
Since its inception, Breezer has enjoyed an incredible response, capturing 95% market share within the RTD segment in India (As per IWSR 2017). With the launch of the fantastic new flavours, Bacardi aims to strengthen its play in the RTD category, which continues to grow with changing consumer trends.
Talking about the exciting launch, Anshuman Goenka, Head of Marketing, Bacardi India Pvt. Ltd. said, “With consumers today open to experimenting and demanding unique drink experiences, we continue to identify and introduce new innovations to our consumers. We have consistently brought in vibrant and peppy flavours that cater to our fun flavor-seeking drinkers. With Citrus & Tropical Punches, Breezer is keen to introduce innovations that bring alive an amalgamation of flavours and add more delicious fun and colour to the summer experience.”
Priced at ₹100 each, the punches are currently shelved in Goa, and will be seen rolled out pan India by the end of February.
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