Brand Street's Retail Story rolls out 1st co-branded campaign for Lays, Doritos & Honda Hornet
Integrated marketing agency Brand Street India recently announced the identity of its retail division- Retail Story. After having provided retail marketing and communication assistance for a while, the company is now shaping it as a specialized service for their existing and new clients.
Retail Story rolls out it’s first campaign, starting from 1st July and ending 31stJuly. It’s a co-branded promotion of Lays Maxx; Doritos & Honda Hornet bike. Brand Street India has liasoned with Honda Scooters & Motorcycles India and developed a co-branded sales promotion featuring Lays Maxx & Doritos (brands of PepsiCo) along with HMSI. Buy a pack of Lays Maxx and Doritos and win a Honda Hornet every week.There will be one winner announcement every week. This offer is exclusively valid across 300 outlets of Reliance Retail pan-India. The agency is deploying cost effective visibility solutions across these 300 outlets, to promote this co-branded sales contest.
Speaking about the new division, Surendra Singh (National Head, Brand Street India) said, “A substantial share of our annual billings come from Retail work, so we are incredibly thrilled to announce this specialized division. Retail is a pivotal touch point of a consumer journey and behavior. We certainly want to give more dedication towards this line of business and hence the need to have a separate division.”
The retail division will be led by Yogesh Pahuja, Retail Operations Head, who has been working with Brand Street India since its inception and on his association and new division, he commented, “Our new Retail Story will not only execute vanilla visibility & communications; under the umbrella of Brand Street India, the advantage is that we can now focus on delivering impactful brand experiences inside retail touch points. We now have a separate Retail operations team and a BTL operations team to cater to this two distinctively varied business.”
Yogesh holds close to One and Half decade experience while working with leading agencies like Shobiz Experiential Communications; DDB Mudra, Wings Brand Activation and Retail and so on. The new division is a natural expansion of the existing services being provided by Brand Street India to its clients. The company aims to get featured amongst the Top 10 experiential marketing agencies in India and bag few awards for their work within the next five years. They are even looking forward towards regional expansion after having introduced themselves to their untiringly exhausting list of clients.
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