Brand Street launches rural marketing initiative 'Rural Street'
Brand Street India, a leading integrated marketing agency has launched “Rural Street”, a new identity for its Rural Marketing branch. Mr. Rajesh Dogra has been tasked with the agency’s planning & implementation of rural projects nationally.
The agency continues its expansion into the space through cutting edge initiatives and a multi-functional dedicated team. After having run a few successful rural campaigns in the past for TVS Motor Company, Tata Motors, TI Cycles, Brand Street India is all set to create new channels and take on the work challenges competently.
With more than two decades of experience in planning and implementation at hand, Mr. Rajesh Dogra has adeptly managed numerable projects in the hinterlands. Before joining BSI, Rajesh has had the exposure of working with the rural teams of Dentsu Aegis Network, Percept Out of Home, Dr. Jain’s Video on Wheels and more. Brand Street India stands to have the ability to recognize rural opportunities and develop innovations to tap that space along with their other markets.
Speaking about the new identity, Surendra Singh (National Head, Brand Street India) said, “Rural marketing has always been on our agenda; however we had to wait for the right time to see our growth path before making it a priority. Ruralconsumers are aspiring to purchase high quality products therefore we are optimistic about the growth of the country's ruralconsumer markets. Now is the perfect time for us to allocate required dedication and resources towards it.”
Commenting on the new division, Argha Sengupta (Business Director, Brand Street India) said, “There’s a little bit of ruralin all of Brand Street India’s members. We have executed some good rural campaigns in the past and continue to do so, but our clients do not perceive us as a dedicated rural agency, yet. We are now building a dedicated rural team that will be headed by Mr. Rajesh Dogra. He is a very senior member in the rural domain and I am sure it will take the agency to greater heights in the rural markets.”
Commenting on his association Rajesh Dogra (Senior Manager, Rural Street) said, “The rural consumer is evolving, and they are increasingly changing their consumption patterns. I am glad that Brand Street India has chosen me to drive their ruralinitiatives as I will be able to utilize my extensive knowledge and experience to pioneer innovations that will take ruralmarketing to an altogether different horizon.”
Currently, the agency is involved with the execution of a Dealer led advertising for a leading two-wheeler brand. They are reaching out to consumers in remote areas of Andhra Pradesh, Maharashtra and Orissa with promotional boards across Kirana shops. Brand Street India aims to take pride in achieving a mark of five- seven successful rural campaigns by year end and enter 2018 on a confident note.
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