Bollywood fitspiration Malaika Arora and superstar Rajinikanth’s daughter Aishwaryaa R. Dhanush join hands for SARVA backed Diva Yoga

Superstar Rajinikanth’s multi-talented daughter becomes the latest celebrity investor to back SARVA, and will also be leading the growth of Diva Yoga in South India alongside co-founders Malaika Arora and Sarvesh Shashi


SARVA, the super promising Indian yoga and wellness startup, continues its spree of attracting celebrity investors with Aishwaryaa R. Dhanush, the multi-talented daughter of superstar Rajinikanth, becoming the latest entrant to join the star-studded list. With this investment, Aishwaryaa joins hands with Malaika Arora to become a core part of the Diva Yoga team, leading its growth in the South. She joins the hallowed list of global and Indian investors SARVA currently boasts of - Jennifer Lopez, Alex Rodriguez, Malaika Arora, Shahid Kapoor, Mira Kapoor, Zumba®, amongst several others. A UN Women's Advocate for Gender Equality and Women's Empowerment in India, Aishwaryaa has always been a strong advocate of physical and mental wellness for women, making her the perfect fit for an association with Diva Yoga. They have also signed their first Diva Yoga studio in Chennai which will launch in the next 75 days.

Uniquely placed to drive a cultural change in making yoga-based wellness a part of modern lifestyle, SARVA aspires to service over 100 Million consumers in the next 5 years. From an overall growth standpoint, the last couple of months have been great for the brand with SARVA gearing up to hit the century mark with 100 studios in the country by next month, clustering the three major metros i.e Delhi, Mumbai, and Bengaluru. SARVA currently operates 3500+ classes every week, having a capacity of over 18,000 members a day. Its partnership with OYO Townhouses has taken off on a high note, ensuring the initial target of 500 studios in the top 15 Indian cities by 2022 is on track as well.  

SARVA’s digital offerings spanning the mindful music, guided meditation, and interactive fitness space, will be launched in the third quarter this year and will have atleast 500,000 users in the next 6 months. Built on the pillars of authenticity, accessibility and modernity, SARVA will continue to focus on the 600 million people in India living under the age group of 35. With the global wellness market pegged at $4.2 trillion, the fitness, mind, and body segment accounting for $595 billion, and the global yoga market constituting $80 billion, SARVA is working doggedly to organise the yoga and mindfulness space, both in India and rest of the world.

Talking about her investment in SARVA and the association with Diva Yoga, the South celebrity Aishwaryaa R. Dhanush said, “Our modern lifestyle is a cesspool of illnesses and today, stress, anxiety, depression, sleeplessness, and obesity are the real monsters we fight daily. I have been following Malaika and Sarvesh’s work on SARVA and Diva Yoga closely and it’s amazing how our thought processes align perfectly on all things related to holistic wellness. I am excited to work with both of them and I hope to enhance SARVA and Diva Yoga’s presence in South India through this partnership. The world needs to be reminded of the importance of mindfulness and holistic wellness and this is my way of contributing to that larger goal.” 

Bollywood fitspiration Malaika Arora said, “It’s an absolute pleasure to have someone like Aishwaryaa join Sarvesh and me for Diva Yoga. Aishwaryaa’s passion for wellness and popularity in the South will help us expedite Diva Yoga’s national growth plans. When it comes to wellness and holistic living, all three of us have the same shared belief and vision and I’m confident our combined efforts will take both SARVA and Diva Yoga to the next threshold of success.”

Commenting on the development, Sarvesh Shashi, CEO and Co-Founder, SARVA, said, “Aishwaryaa coming on-board is a testament of her faith in SARVA’s and Diva Yoga’s vision. I’ve always known Aishwaryaa to be a vociferous advocator of mental and physical wellness and I am proud to have her bolster Diva Yoga’s operations in the South. From an overall business perspective, the last few years have been great for SARVA. We’ve grown 12X in terms of revenue in the last 3 years. There has been steady increase in our store level EBIDTA margins and same-studio sales growth has gone up by 28%. We did over 100 events on International Yoga Day across 25 cities. Clearly, with every step of the way, we are inching closer to our dream of making yoga-based wellness a part of modern lifestyle, connecting 7 billion breaths along the way and expanding our community of physically, mentally, and emotionally fit individuals across the globe.”

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