Big FM Presents Celebrity Cricket League 2014


As the cricketing season approaches, 92.7 BIG FM, announces its association with the much awaited celebrity cricket tournament – Celebrity Cricket League (CCL-4) as the official radio partner. Starting 25th January 2014, 92.7 BIG FM will entertain its listeners with live updates from the tournament across its 45 station network.  Additionally, BIG MAGIC Bihar and Jharkhand, Reliance Broadcast Network Limited's regional entertainment channel has acquired telecast rights to air 4 matches of Team ‘Bhojpuri Dabangs’ along with 2 semi finale and 1 finale match starting 25th January.

For the fourth edition of popular CCL 2014, 92.7 BIG FM will host live match updates, detailed match analysis, exciting contests and more. 92.7 BIG FM RJs will be present at all the matches of CCL 4 and will engage the crowd with spot contests, polls, winner-predictions etc. Lucky listeners will also get a chance to watch the matches live and meet their favourite celebrities at the tournament.

Fans from Bihar and Jharkhand can also watch their favourite stars participating in the tournament on BIG MAGIC Bihar and Jharkhand. Team ‘Bhojpuri Dabangs’ is owned and captained by film actor Manoj Tiwari and consists of other celebrities from the Bhojpuri entertainment industry. The regional channel from Reliance Broadcast Network Limited will also host programmes and contests around the property.

The company said in a statement, "Cricket is a religion in our country and when combined with celebrities from the entertainment world, makes for extremely exciting content and engagement opportunities. We are excited to be associated with Celebrity Cricketing League 2014 and are confident that we will be able to provide unmatched value to audiences and advertisers alike through this property. We wish CCL-4 all the best for a successful season."

CCL founder and MD Vishnuvardhan Induri said, "We are happy to be associated with BIG MAGIC Bihar and Jharkhand and 92.7 BIG FM, one of the widest radio networks. We are sure this will help us reach wider areas and especially the Bhojpuri hinterland."

The coveted celebrity cricketing tournament recently announced the launch of its new season which starts on 25th January 2014. CCL was founded by Mr. Vishnu Vardhan Induri in 2011, was launched as an attempt to bring together the 2 biggest religions of India viz. cricket and cinema. Since then, 8 teams consisting of film and television celebrities from various regions in India have contested in 3 massively successful seasons of the tournament. Like every year, the series is supported, promoted and witnesses participation by celebrities from various walks of life. The celebrity association for the series spans names from Bollywood like Suneil Shetty, Reitesh Deshmukh, Sohail Khan, Aftab Shivdasani, Chitrangda Singh, Nargis Fakhri, Kangna Ranaut and other stalwarts like Manoj Tiwari, Charmee, Dhanush, Mohan Lal etc. from the regional entertainment industries.

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