Big Bazaar launches augmented reality game for football fans

Aimed at football fans, this new game has been launched amidst the ongoing frenzy of the FIFA World Cup.


Big Bazaar, the hypermarket chain from Future Group has launched India’s first Augmented Reality camera game. Aimed at football fans, this new game has been launched amidst the ongoing frenzy of the FIFA World Cup.

The Big Bazaar AR Camera game is available on the Big Bazaar page in Facebook. Users can also access it through on their mobile device. This new game has no clicks, swipes or scrolls. It can be played by just bouncing the soccer ball on your head!

Built by Bangalore-based digital and creative tech agency alivenow, the Big Bazaar AR Camera game is consumed in the Facebook Camera on the Facebook mobile app. The launch of the game is perfectly timed with the Soccer world Cup and gives football fans a great way of participating in the game from their homes. This unique digital activation has also been integrated with gratification in the form of coupons.

Gamification on social platforms is nothing new but was lacking the much-needed innovation. With smartphone processors getting more powerful to handle AR experiences and Facebook opening the AR platform, Big Bazaar has identified this opportunity to create the perfect engagement with its consumers during the Football World Cup. 

Commenting on this innovation, Pawan Sarda, Group Head - Digital, Future Group India said, “After cricket, India has a large number of football fans. Keeping in the FIFA fever, with Big Bazaar AR Camera, all football fans can experience the game through augmented reality. It has been created keeping in mind that a football fan gets to enjoy the game in the real sense. At Big Bazaar, we wanted to engage with our customers during the Football World Cup and create a special experience for them.”  

alivenow, which built this AR experience has been at the forefront of creative tech innovation. Last year they launched India's first Facebook messenger bot for the auto industry and their product, newsfeed smartapps has been used by over 400 brands and 100 agencies globally., said on this launch, "The way Facebook has expanded its AR platform over the last 6 months is amazing! With the ability to track facial gestures, hand movements, and interact with 3D objects, it’s opened up many possibilities and we are really excited about building innovative AR experiences for brands,” said Adhvith Dhuddu, CEO of alivenow.

Tags assigned to this article:
big bazaar future group alivenow

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