Bhutani Group and Micromax sponsor Delhi debut of Bollywood Music Project
Bollywood Music Festival, Bhutani Group presents Micromax Bollywood Music Project is set for its Delhi debut after its launch in Mumbai last year. Organized by Event Capital (A Laqshya Media Group Company) and TM Talent Management, the event will be held in New Delhi on March 25 and 26, 2017.
At the debut edition of the festival held in Mumbai, Bollywood Music Project featured performances by over 60 artists including Arijit Singh, Hariharan, Papon, Rekha Bharadwaj, Sachin – Jigar, Sajid-Wajid, Sonakshi Sinha and Vishal – Shekhar. For Delhi’s millennials, this would be the first opportunity ever to watch their favourite Bollywood icons perform live in a multi-genre, multi-stage format.
For the Delhi edition, the line-up will comprise of over 50 artistes, supported by over 200 musicians on three stages: The Experimental Stage, The Alternative Stage and The Emerging Artistes Stage. Having established Live Bollywood across genres such as sufi, hip-hop, funk, rock and pop music, BMP’s second edition promises to touch millions of hearts again. Bollywood Music Project is collaborating with the biggest names in the industry to belt out tunes infused with music from genres like contemporary, folk, Punjabi, rap, Sufi, pop and hip-hop among others. Bollywood Music Project is offering an assorted platter of Bollywood music tunes to woo the music lovers in the Capital.
The multi stage, multi-genre music project will see performances by iconic music artistes like Amit Trivedi, Vishal & Shekhar, Rekha Bharadwaj, Badshah, Raftar, Manj Musik, Nindy Kaur, Zubeen Garg, Asses Kaur, Ash King, Babbal Rai, Divya Kumar, Harrdy Sandhu, Harshdeep Kaur, Jassie Gil, Mohammed Irfan, Pawni Pandey, Shashi Suman, Shefali Alvares, Zublee Baruah and many more. The second list of artists would be announced soon.
Bhutani Group presents Micromax Bollywood Music Project powered by Hungama has launched a nation-wide BMP Micromax Voice hunt in search of the country’s best singers. The winners of the same will get a chance to open for the headlining acts on Day 1 and Day 2 of Bollywood Music Project. Interested candidates can submit videos of their solo performance online till the midnight of March 2, 2017. A panel of jury will be thereafter shortlist candidates who will be then auditioned live in Delhi NCR, Chandigarh, Jaipur, Kolkata and Mumbai. Solo aspirants above the age of 13 years can apply.
The Kolkata Audition will be held on 6 March 2017, followed by the Chandigarh Audition on 8 March 2017. The Jaipur Audition will be held on 9 March 2017, Delhi on 14 March, 2017 and the Mumbai auditions will be held on 15th March 2017.
In the live auditions, the participants will be judged by a panel of judges and minimum of 4 voices from each city will be selected for the final round of auditions. The final 20 voices will be judged by the Advisory panel in Mumbai in video format acquired from the live auditions and they will select the final two winners.
Ashish Bhutani, Managing Director, Bhutani Infra said, “We have recently partnered with BMP. This strategic alliance will enhance our already significant reach, brand recall and presence across North India. Associating with Bollywood Music Project is a strategic decision to establish our brand presence across India as the leading real estate player.”
Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “Being a youth centric brand we are always focused on bringing alive experiences that connect our consumers to their passions. Clearly, Music and Bollywood are two of the key interest points that resonate with our consumers, and hence we are excited to partner with the Bollywood Music Project - to bring the music lovers closer to their favorite genre of music like never before.”
Swaroop Banerjee, CEO, Event Capital, said, “Bhutani Group presents Micromax Bollywood Music Project is the only festival in India to have two editions in Season one itself. Like Mumbai, where we managed to engage over 30 Million Bollywood music fans through the television, digital and on-ground; we aim to give all music lovers in Delhi NCR a great musical experience through the festival. Moreover, it is heartening to see the faith instilled in us by sponsors like Bhutani Group, a real estate giant, and Micromax, India’s leading mobile brand, especially since it’s the debut year of the property. They have come onboard in a very large way and we are excited to develop these relationships going further, as we announce phase wise, you will also see a lot of young brands join this massive live Bollywood party.”
Mr. Tarsame Mittal, Founder of TM Talent Management added, “Bollywood Music Project is one of the most important projects for us which has Music in its epicenter. With BMP, we wish to give music lovers of the most popular genre in the country a great experience.”
Tickets for the festival are live on Insider.in and Paytm.
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