Best April Fools’ Day campaigns of 2014
Turns out, April Fools’ Day in 2014 was taken rather seriously by brands trying to tickle the funny bone of their consumers. Just keeping track of Google’s tomfoolery made the world dizzy as they came up with 14 pranks this year. EE dishes out some of the best pranks played by brands this April fool’s day. This stuff is hilarious. Please enjoy with a pinch of salt!
We have to give to it to Samsung for coming up with this concept. In a bizarre turn of events, Samsung decided to try and improve on London’s internet access in public squares and parks by utilizing the pigeons in the area, of course as a joke. It claimed that the London pigeons would create mobile Wi-Fi in the area. They’re super lightweight, water resistant and will not impede the pigeon’s flight at all. Explaining it in a press release, Tim Verhoeven, Project Director of Samsung Innovation Labs said, “This is about thinking laterally – using one nuisance, pigeons, to fix another, a lack of Wi-Fi. It is a breakthrough of sorts but of course pigeons have always been at the forefront of mobile communications technology. From the sixth century BC, pigeons have been used as the fastest and most reliable way to send messages over great distances. As you’re never far from a pigeon in London, we think this idea could really take off.” Rats in NYC are probably next.
KFC’s Mighty Mouth Expander
KFC in Australia apparently made its Mighty Burger too big. Australia's leading orthodontists have come up with a solution: The Mighty Mouth Expander. It looks a torture device out of "Saw", but it promises to help you fit the whole Mighty Burger in your mouth.To help customers with small mouths eat its new gigantic burger, KFC in Australia has come up with a contraption to make your mouth bigger. Believable or gullible?
BMW G-Force simulator
BMW looks set to change the face of motoring with the introduction of a patented artificial G-force technology. BMW’s new Force Injection Booster simulates the effects of spirited driving, even when commuting at slower speeds, to create a thrilling ride. When activated at speeds under 20mph, the Force Injection Booster (FIB) works by extracting kinetic energy from the car’s engine and converting it into positive g-forces. These are then channeled directly at the driver and passengers through the air conditioning vents, while a mild electric current is delivered through the front seats, to simulate the same exhilarating feeling of driving at high speed. And here we thought the Germans had no sense of humor. Well done BMW, well done.
Dominos ‘Snackaging’ innovation – The Edibox
So it turns out that the folks at Dominos are quite the jokesters. The pizza company announced the launch of the Domino's Edibox on their UK site, saying it would be the first edible pizza box ever (see image). "We found out recently through customer surveys, that the crust is overwhelmingly the most popular part of the pizza experience, and also that the majority of Domino's devotees crave extra crust once they've finished their meal," it said on the site. "These findings, along with our love of surprising people and pushing boundaries, led us to the Edibox." After receiving a ton of tweets about it, they finally tweeted this: "To those awaiting the #DominosEdibox, April Fools! Well done if you thought out of the box and saw it coming.” Gotcha!
Nokia’s 3310 get a Windows Phone makeover
Nokia claimed that their 2000's Nokia 3310 model was getting a "Windows Phone makeover." A hoax site promisedthat the 14-year-old cell phone was coming back thanks to a "cult" following, with a 41MP camera and a modified version of Windows Phone 8 to fit on the device's tiny 3-inch touch screen -- available in a rainbow of colors, of course. Almost believable.
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