Beardo Celebrates Masculinity In Its New Campaign
To tell men as good as it is to celebrate femininity, it is equally great to celebrate masculinity & is not something to shy away from.
As the brand in male grooming, Beardo wants to celebrate OG masculinity in all its glory. To tell men as good as it is to celebrate femininity, it is equally great to celebrate masculinity & is not something to shy away from.
Beardo believes it is good and great in masculinity. The world doesn’t need less masculine men, we need more. The world needs men who don’t hide in a crowd waiting for someone to take charge – we celebrate men who have the spine to take a stand for what is right, who are brave enough to be raw and real; those who are willing to take charge whenever needed. We need to celebrate this masculinity.
Hrithik Roshan had this to say about the campaign – “I have always loved how Beardo is a brand brought to life the stylish yet rugged, real unfiltered look of the groomed man. Being a Beardo is a state of mind, a lifestyle and the new digital film from Beardo captures this wonderfully”
Commenting on the launch of #HairyMasculinity, Sujot Malhotra CEO Beardo, said ‘Beardo as a brand has been always championing the cause of masculinity. Masculinity is something that needs to be celebrated, as endorsed by the ever-growing popularity of the OG Bearded look. We laud the grit, courage, ambition & charm of #HairyMascuinity’
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