Bashing the cinematic sins of the year - The Ghanta Awards 2014
When Mr. Gagan Takyar conceptualized The Ghanta Awards four years ago, he only had one conviction – he wanted to give it back to the bad directors and producers who rip the audience off their money by producing ‘crap’ that makes no sense whatsoever. The Ghanta Awards 2014 along with the East India Company took centre stage to bash the cinematic sins of 2013 through an adult comedy concept.
The event was held on 12th March, 2014 at India Habitat Centre, New Delhi. It is an annual property of INvision Entertainment Pvt Ltd and is also executed by them.
“The Ghanta awards had a very humble beginning, the first awards were held at a small café in Mumbai and was attended by close friends and family. Since then we have gone bigger and every year we get about 200-300 guests. This year we have gone bigger with the East India Company and traveled to 5 cities across India. The final showdown is going to be at Mumbai’s JW Mariott on 14th March, 2014,” says Gagan Takyar, Director, INvision Pvt Ltd.
Bookmyshow.com and Laqshya Media were the ticketing and media partners for the event. The main earnings of the event were through ticket sales.
Six popular stand up comedians – Sorabh Pant, Sahil Shah, Kunal Rao, Azeem Banatwala, Atul Khatri and Sapan Verma took on the stage and analyzed the worst Bollywod work of last year with 90 minutes of stand-up, sketches and poorly sung songs. The six funny men ripped apart tinsel town’s biggest travesties of the year and announced the nominations for the 4th Annual Ghanta Awards making sure that movies like Besharam, Himmatwala and Chennai Express don’t go unfelicitated.
“The winners for the Ghantas are handpicked by some of India’s best critics, including Rajeev Masand, Sahil Rizvan and Aniruddha Guha. They are also voted in by over 10,000 fans and vetoed by over 10,000 actors and directors,” says Mr. Gagan Takyar. On being compared to the Golden Kela Awards, he smiles and says, “You can see for yourself. I don’t think there is any comparison.” ‘Nuff said.
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