Banyan Infomedia appoints RC&M’s Deepak Oberoi as board member
Oberoi has strategised several experiential campaigns for RC&M since he took over as CEO in 2000.
Deepak Oberoi, CEO and Director of RC&M, has joined the board of Banyan Infomedia, a Delhi-based content creation company.
A pioneer in devising marketing communication for brand campaigns and ensuring widespread impact in the rural market, Oberoi has strategized many experiential campaigns of RC&M since he held the reign as CEO in 2000.
His forte’ has been in creating successful brands ensuring engaging participation and retention. A seasoned professional, Oberoi’s creative ideas and exemplary vision have helped RC&M reach new heights.
On the occasion of his coming on board of Banyan Infomedia, Oberoi said: “The digital space is showing an extraordinary upward growth. There will be massive video content crossing the internet each month by 2022. After social media access, watching videos on smartphones is already the second most popular activity in India. Concurrently digital advertising spends is also showing an upward trend. Whether it is the Corporate, PSU, Government or any industry, today the maximum impact and reach get defined only through rich content creation.”
At this juncture, when digital transformation and not merely digital communication is the game changer, Oberoi will be adding his deep market experience and expertise to the existing portfolio of Banyan Infomedia in content creation and value-addition.
Abhishek Kumar, Director, Banyan Infomedia, said: “With Deepak Oberoi on board, Banyan Infomedia will further align creative outputs in video contents with marketing communications, formulating a win-win narrative for the corporate, government and every major industry and sector.”
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