BW Marketing World, DDB Mudra Group Gear Up For Digital Almanac's Mega Launch

With an overarching theme of 'Doing Digital Right', the book and the launch will offer effective strategies to up your digital game


Creating an ecosystem that is dynamic and interconnected has substantially changed how marketers brainstorm strategies today. Digital and its various branches, for natural reasons, have come up to the top of their media and marketing list, offering the best ROI to most brands investing in it. 

Mapping these brands' digital journeys and the overall landscape, BW Marketing World, in collaboration with the DDB Mudra Group, is set to launch the Digital Almanac- an extensive document on all things digital. This Almanac also marks the last leg of the Whitepapers that were published in the past year.

Taking place in a physical avatar, the book launch will be held at the Four Seasons Hotel, Mumbai on August 16, 2022. The overarching theme of the book & the launch is Doing Digital Right—Comprehensive strategies for building an effective and sustainable digital presence.

Gulshan Verma, CEO, JioAds will grace the stage with his keynote address, along with Karthi Marshan, President & CMO, Kotak Mahindra; Anil Singh, Managing Director, Procam International; Sameer Narkar, Founder & Chief Product Architect, Konnect Insights; Ankit Prasad, Founder & CEO, Bobble AI; Shetanshu Dikshit, Lead Digital Communications, Pernod Ricard India; Chirag Bhatia, Sr. Vice President, Account Management, DDB Mudra Group and Preetham Venkky, President, 22 Feet Tribal WW & Chief Digital Officer, DDB Mudra Group, joining us as super speakers.

The launch will also house leading CEOs and CMOs from the marketing and advertising industry in the audience.

Ensuring maximum reach on the thought-provoking sessions, the virtual audience will have the opportunity to connect via BW Marketing World's website & social channels to experience this gala gathering.

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