BMW Mini, Panerai, Fratelli to partner with 2nd Van Heusen GQ Fashion Nights
GQ India, men’s fashion and lifestyle media brand, and Van Heusen, announce the 2nd edition of `Van Heusen + GQ Fashion Nights’ scheduled on December 3 & 4, 2016 at the Taj Land’s End, Mumbai.
Renowned fashion designers including Rohit Bal, Rajesh Pratap Singh, Shantanu & Nikhil, Sahil Aneja, Abhishek Paatni, Kunal Rawal and Rohit Gandhi + Rahul Khanna, will together present 6 shows to celebrate menswear fashion in India.
Van Heusen will showcase their Van Heusen SS 2017 Collection that creates a beautiful connect between art and fashion inspired from the `Optical Art Movement from the 20th Century Kinetic and Optical Art. Van Heusen will also have a display inspired by their Saville Row collection, to be unveiled at Fashion Nights 2016.
One of the most stylish platforms to showcase the finest menswear in the country, the property is also partnered by MINI, who will do an exclusive preview of their all-new MINI Clubman. The event also created an opportunity for other brands like Bombay Perfumery, Panerai and Fratelli to come on board and showcase their premium offerings to the discerning GQ audience.
To highlight the brand associations, GQ India is creating an interactive, personal, luxury experience called GQ Access in an exclusive space at the event, where GQ will curate and present brands, experiences, products and services that are created for the affluent, luxury oriented, fashion loving male.
Sharing his thoughts behind the collaboration, Che Kurrien, Editor, GQ, said, “We have edgy newcomers, established stars and icons, and the best of luxury brands, all coming together this year to showcase the Indian men’s fashion universe that’s exploding with energy, ideas and vitality. This year’s designers’ collections will reflect a dynamic range of styles, sensibilities and points of view – making this platform the leading showcase for the best menswear in India.”
Commented Sooraj Bhat, Chief Operating Officer (COO) - Fashion Brands, Madura Fashion & Lifestyle, Aditya Birla Fashion and Lifestyle Ltd., “Van Heusen + GQ Fashion Nights launched in 2015 has created a new milestone in the men’s fashion industry in the country. We aim to take the 2nd edition to new heights and set a new benchmark in the world of fashion and retail. Van Heusen will present its SS17 collection along with India’s most loved designers.”
Frank Schloeder, President, BMW Group India said “We are delighted to partner with GQ Fashion Nights 2016. It is the perfect platform for an exclusive preview of the all-new MINI Clubman. The all-new MINI Clubman has the distinctive persona of a modern progressive gentleman - a connoisseur of understated style and refined craftsmanship. Every inch is quintessentially urban, artfully constructed with practicality in mind and embodies the genes of a true MINI with the iconic MINI go-kart thrill.”
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