BCCI likely to replace Vivo as IPL title sponsor amid growing backlash
According to sources, BCCI has decided to put Vivo on a year-long moratorium.
After the growing backlash over Chinese title sponsors, highly placed sources have told EE that BCCI is now looking at new sponsorship options for IPL to steer clear of any controversy.
Chinese sponsorship became a bone of contention after the BCCI declared it would review the deals following the violent clashes between the armies of both the countries in eastern Ladakh. The clash, which led to the killing of 20 Indian soldiers, triggered public outrage and led to calls of boycotting Chinese companies and products.
Vivo annually pays Rs 440 crore (approximately) as part of a five-year deal lasting till 2021.
“BCCI has decided to put Vivo on a year-long moratorium and the deal with Vivo will be pushed back by a year," said the source on condition of anonymity.
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