Awoke Solutions manages Ahmedabad chapter of TiECON 2017 with 1500 attendees
TiE wanted to organise TiECON, Asia’s largest Entrepreneurship Conference, in Ahmedabad and brought on board Ahmedabad based experiential agency Awoke Solutions to manage the conference at IIM Ahmedabad.
The crisp brief from TiE said that they wanted to host a conference befitting international standards and also wanted to deliver a groundbreaking experience to aspiring entrepreneurs of the city.
Awoke decided to create a compelling campaign which would build a sense of pride and ambition amongst the entrepreneurs. Therefore the campaign was named ‘Think. Dare. Succeed.’ Several platforms of media including print, digital and outdoor were exploited to ensure that the message would reach far.
There was constant coordination and communication required with as many as 40 speakers who were Members of Parliament, Industry Magnates, Media Moguls, Bollywood Superstars, Business Analysts, Investors and Social Activists. Nearly 200 flight tickets were booked and rescheduled and the same had to be communicated to the console chief handling about 36 presentations.
To bring the already iconic and prodigious campus of IIM-A to life was certainly a task. Smart yet attractive branding elements such as danglers, cut-outs, gates, pillars were used to make intelligent use of space and catch the eyes of the participants. As a part of the event an exhibition area was created to allow the start-ups to display their products and engage more profusely with the gathering. A smart, imposing yet elegant set was created accompanied by LEDs on the side to provide a touch of class.
The outcome was apparent in the registrations accepted. Vis-a-vis a target of 800 participants 1500 enthusiastic participants attended TiE Ahmedabad. The entire feel and ambience of a top notch entrepreneurial summit was delivered helping TiECON Ahmedabad cement its place as an annual event to watch out for.
Around The World