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Asia Resort Fashion Week assigns marketing and PR mandate to SoCheers

Marketing agency SoCheers says cheers to 2018 by adding Asia Resort Fashion Week (ARFW) to its kitty. The three-day fashion week is being organised at Cidade De Goa Resort from 13th to 15th April 2018 which is set to witness top A list Designers, Super-models & Buyers & Celebrities.

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As a part of the mandate, SoCheers will manage the entire end-to-end marketing of the event which includes creative designing of collaterals, hoardings, etc., press coverage & PR tie-ups to a whole digital campaign communication & design which will span across January to April 2018. SoCheers will also been seen as a Marketing Partner across all communications of ARFW. The main objective of the campaign will be to showcase the best in resort and destination bridal wear from nooks and corners of India and Overseas that ARFW will hold in its 1st edition & build ARFW to be a key property in the fashion space.

Discussing the alliance, Mahin KS, Founder & Director at Asia Resort Fashion Week says; “We are looking at building ARFW as the best in the resort & cruise wear clothing from India & overseas. We have strived to get the industry’s most conventional names to make this property a successful one & we are happy to have partnered with SoCheers for our marketing & PR. We are confident that their young, enthusiastic & passionate team will help us create the brand we have aspired to achieve in our first season.”

Commenting on the win, Mehul Gupta, Co-founder & Director at SoCheers says; “There couldn’t have been a better way to kick start 2018. We are quite excited to work on ARFW & since it’s the first season for the property, we have a lot of creative space to create a brand from scratch – it’s not something we get to work on daily in this industry. We are working closely with the ARFW team at every critical communication point to make sure we truly add value to this successful property that is in the making.”

The audience will see the campaigns for ARFW across all digital platforms, newspapers, fashion magazines, ticketing avenues & outdoor hoardings across Mumbai & Goa.



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