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Apeejay Institute of Mass Communication Hosts 4th Edition of Annual Student Showcase

360 degree Integrated Marketing Communications (IMC) campaigns on selected brands, conceptualized, strategized and created by Apeejay students were displayed at the event.

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Apeejay Institute of Mass Communication (AIMC) hosted the 4th Edition of ‘Annual Showcase: Brand Case Study’ on March 6, 2019 at Apeejay Dwarka Campus.360 degree Integrated Marketing Communications (IMC) campaigns on selected brands, conceptualized, strategized and created by Apeejay students were displayed at the event. The campaigns was judged and critiqued by media stalwarts including:

  • Mr. Anuj Dayal, Executive Director, Corporate Communication, Delhi Metro Rail Corporation  (DMRC) 
  • Mr. Sidharth Shukla, Vice President, Ogilvy One  
  • Ms. Sujata Soni Bali, Director, Miran Production (Events)  
  • Mr. Devendra Mehta, Executive Creative Director, Innocean Worldwide

Prof. Sajal Mukherjee, Director, AIMC, said ‘‘We are pleased, once again, to host a dynamic event celebrating the hardwork and passion students have for storytelling through public relations, advertising and event management campaigns. This experience will undoubtedly provide students with a place to begin building professional networks as well as hear from practitioners on how to establish themselves in media profession.’’


The Annual Showcase is AIMC’s endeavour to prepare and equip students for an exciting career in the media and communications industry. The Showcase is in line with AIMC’s philosophy of inculcating experiential learning in tune with media industry requirements for students desirous of a career in Public Relations, Corporate Communications, Advertising, Event Management and Digital Marketing. Students and faculty from colleges across Delhi NCR are expected to attend the event.


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Apeejay Institute Anuj Dayal Sajal Mukherjee

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