Ample opportunity under one roof - The Trade Shows!
“Exhibitions provide wide scope of opportunity for companies to launch and market their products and services. Trade fairs provide avenues to every company, be it manufacturer, dealer, vendor or service provider, to avail benefits of marketing," Mr. Narendra Modi told The Economic Times. Trade shows provide umpteen opportunities for brands to explore. Exhibiting at targeted shows also leverages brand visibility, create leads, promote new and existing products, and drive incremental sales.
Brands exhibiting their products at such occasions will enable them to stay on top of the latest industry trends, gain competitor insights, and help them in solidifying relationships with current customers. Exhibitions and trade shows provide a unique networking platform being a reliable media for exchange for information. Thus EE looks at some of these platforms where brands can find their potential buyers.
India International Trade Fair held every year in the month of November at Pragati Maidan, New Delhi, is one of the biggest and most widely attended trade fairs in India. Organized by the India Trade Promotion Organization. Not only national visitors, the trade show witnesses overseas exhibitors as well. IITF is a major tourist attraction for consumers as many products are launched here every year. It offers a vast platform for exporters, manufacturers, importers and traders. IITF covers the entire gamut of industries, products and services such as Automobiles, Textiles, Pharmaceuticals, and Processed food, Telecommunication, Furniture and Electronics. According to IITF’s official website, this year's trade show, Bihar will be the state in focus and its intact potential will be showcased to the visitors. Being one of the most eagerly anticipated trade fair of the year, brands can find ample opportunities to leverage their identity and leverage their sales by engaging the visitors through experiential activities.
India International Jewellery Show is one of the most prestigious fashion jewelry show in the country. Held in the month of July in Mumbai, it aims at providing the finest range of jewels designed by renowned jewelers in the country. This show is the ultimate platform for the jewelry industries where the exhibitors get to explore new trending designs and discuss business strategies. The exhibitors come face to face with the rival companies as well as also come to know about the intensity of the competition in the market. The event also features an antique show to satisfy the requirements of the global customers.
This jewellery show provides a spectacular platform to budding designers. It showcases some of the finest and vivid designs existing in the space. Being a huge event, brands should find their space and enhance their market sales by connecting with the massive audience that the event gathers.
Trade shows offer numerous benefits to both audience and the exhibitors and vendors, as here individuals can enjoy a face to face meeting point, which is a perfect cost effective mean for accomplishing trade objectives.
Another great events that brands can look into are Electronic and Productronica India which are twin exhibitions that claim to be the India's and South-Asia's leading fair for electronic components, applications and systems. Every year at this great event, international decision makers get together and discuss latest topics on the market. Alternating between Bangalore and Delhi these trade shows cover the entire value chain of the electronics industry like semiconductors, sensors, relays, embedded systems, wireless, displays, and power supplies.
The show provides an outstanding opportunity for international manufacturers to reach out to electronics design engineers and exhibit innovative tools. This B2B event is held in the month of September at Pragati Maidan, New Delhi. With latest production technologies blooming every now and then, this trade fair is a great platform for electronic brands in the country.
A lot of brands these days are finding travel and tourism a great prospect for leveraging their sales. They are willingly investing in experiential activities catering to travel tours. Thus Travel and Tourism Fair is the one stop shop to explore for marketers. Started in 1989, Travel and Tourism Fair covers domestic and outbound tourism markets in the country- covering New Delhi, Mumbai, Kolkata and Ahmedabad etc. This leading travel trade show has a viewership of over and above 1 lakh people every year. TTF presents an incomparable marketing occasion for exhibitors and is the finest place for networking, striking deals of the future and building successful business partnerships.TTF is the ideal platform for the travel trade and industry to meet, engage and market. Brands can avail the opportunity of finding and connecting with the right kind of audience at this trade fair. Having potential buyers and audience available under one roof, is nothing but cherry on the cake for tourism boards.
Another crowd engaging and mouthwatering event is Aahar International Food and Hospitality Fair, which is considered to be one of the largest food festival in this sector.
As the name suggests it delves into two separate but complimenting exhibitions: Hospitality India which focusses on hotel and restaurant equipment, while Food India covers the entire value chain of food – processed food, beverages its supplies. Not only an entertaining affair it also is quite informative as there are various seminars and conferences held with a view to inform attendees regarding the latest developments and happenings in the food and hospitality sector. It is held annually in March. It gathers a footfall of over 550 exhibiting companies. Along with the array of food products this event also showcases processing and packaging tools, housekeeping equipment, dairy products, pollution control tools and many other such tools.
Not only for pharmaceutical companies but even for sports brands there is a great platform to boost their sales and expand their reach. It is none but Global Health and Fitness Expo. This international event is one of the largest fitness event in the South of India. It is an industrial health expo that is envisioned to boost the sport and the health and fitness industry in the world. It is a great platform for brands to engage with the attendees and build a recalling brand connect. Being attended by professional sectors like multi-specialty hospitals, medicine laboratory, medical tourism, surgical industries, health fitness centers, health care publications, surgical industries and several others. Sports as well as fitness brands should explore deeper in the event to only find several opportunities.
Considering the massive possibilities India offers in terms of trade and business, the role of trade fairs and shows will become a more crucial as well as a fruitful monetary affair for brands in the years to come.
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