Amanté's 'Pink Couch' activity at Lakme Fashion Week


From a successful association last season, this year also saw amanté as the official lingerie partner for Lakme Fashion Week (Summer Resort 2015).

Adding an element of fun and breaking conventional norms of brand promotion, amanté, transformed an otherwise traditional kiosk space into a sensuous and quirky interactive zone for fashionistas, aptly titled the amanté Pink Couch. The Pink Couch activity at LFW was aimed at generating quality content, spreading awareness and increasing engagement for the brand by tapping into influential celebrity/prosumer expanse, explosive social media and blogosphere space with candid content that connects with consumers.

The first edition of the Pink Couch at Lakmé Fashion Week (Winter Festive 2014) saw Diandra Soares & Manasi Scott reigning the Pink Couch, having fun with fashionistas at the event quizzing the likes of footballer Mark Bolton, Miss Malini, Shweta Salve, Anju Modi, Carol Gracias.

Keeping in line with last year, this season, actress and model Shveta Salve took over the proceedings of hosting the Pink Couch. Bigger, better and more glamorous, this episode hosted influencers like Mandira Bedi, Manasi Scott, Narayani Shastri, Chandni Sareen, Sophie Choudhary, Pia Trivedi, Kanishtha Dhankar, Anindita Nayar and many more who warmed the hot seat, revealing secrets on their personality and lingerie preferences. The Pink Couch turned out to be a lively activity with some very juicy revelations by the guests.

Amanté demonstrated a special lingerie master-class “#LetsTalkLingerie”, busting all the myths around lingerie and providing guests with fun and helpful tips. The session attracted throngs of women and bloggers who actively participated in an hour long interactive session which was all about loving oneself and embracing one’s body type with an opportunity to get measured and fitted by a professional. The event was one of the most talked about sessions at Lakme Fashion Week and created lots of conversations online.

Speaking on the final day of Lakme Fashion Week, Ms. Smita Murarka, Head of Marketing and E-commerce MAS Brands India Ltd. said, “We feel so honoured to have the opportunity to reach out to so many young women and help them get to know their lingerie better. We aim to actively associate with various other platforms which gives us an opportunity to reach out to women everywhere.”

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