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Almond Virtex Executes Hybrid PHDCCI International Week

The event will be attended by over 5000 delegates over five days and will feature 50+ prestigious leaders, participation from over 1000 industry leaders and partners from more than 40 countries.

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Almond Virtex is hosting the prestigious PHDCCI International Week on its platform. A 5-day hybrid event, it is being executed LIVE from PHD House in Delhi, India and scaled to a global virtual audience through Almond Virtex. Supported by the Ministry of External Affairs, the mammoth event includes six big-scale sub-events like the Global Residency & Citizenship Hybrid Expo (GRACE) that includes participation from 90+ exhibitors.

After a multi-agency pitch, Team Almond was handed over the duties for – management of the physical event, creation and management of the virtual platform, and event marketing. The two key challenges for virtual/hybrid events of a global scale where the attendees include VIP officials from embassies and ambassadors were security and simplicity. The team built the platform with designs, features and user-experience customizations that have created a wholesome informative and engaging experience for the attendees.

Since Almond Solutions also specializes in end-to-end digital marketing services, the team managed paid and social media marketing for the event with the objective of awareness and lead-generation.

Talking about the hybrid model, Naveen Seth, Assistant Secretary-General, PHD Chamber of Commerce and Industry, said - The hybrid edition has seen tremendous attraction with representation by more than 40 countries and 90 plus exhibitors. There has been a remarkable visitor registration of more than 5000 which itself show the urge for hybrid exhibitions. This is just the beginning and we expect to make it our flagship event in the years to come. The hybrid edition of PHDCCI International Week 2021 has been well received by the diplomat community and these are great signs of a revival of market sentiments. We are looking forward to hosting many more such hybrid expos in the near future.”

Commenting on the execution and management, Abhinav Jain, CEO, Almond – An ATechnos Venture, said – Since the launch of Virtex last year, we have worked extensively with government, industry bodies and PSUs, and understand the sensitivities and complexities of producing a global virtual event. However, the world of events is moving to a hybrid model, and that’s where our expertise in

combining technology with experience comes in handy. What also helps clients is that we don’t work on a ‘plug and play fee model’ but rather work with the client in conceptualizing, creating and managing the entire event from start till the end. Clients love our tech support.”

The event will be attended by over 5000 delegates over five days and will feature 50+ prestigious leaders, participation from over 1000 industry leaders and partners from more than 40 countries. During the five days of the event, each of the weekdays is focused on India's economic and trade relations with one region and the business opportunities and challenges faced by the industry & stakeholders while doing business in the region. The virtual platform created for PHDCCI in a 2D environment consisted of hybrid conference halls and an exhibition area.


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