All about the Kasauli Rhythm and Blues Festival ‘14


The third edition of Genesis Foundation’s Kasauli Rhythm and Blues Festival was held in the city at the Baikunth Resorts on 19th and 20th of April. A list of 10 well-known bands performed at the festival and the money raised was donated in aid of critically ill under-privileged children in the country. Fans could gain entry to the festival by purchasing Donor Cards for INR 5500. The same included complimentary drinks and beverages at the festival.

On the sponsorship front, Jack Daniels were Associate Sponsors, Rolling Stone magazine were Event Partners and Baikunth Resorts were Venue Partners. The other sponsors and partners spotted at the event were BMW Mini Cooper, Tata Housing, Pepsi India, Max India Foundation, Godrej, ACTFAQs, Pepsi MTV Indies and Lemon Tree Hotels.

Among the artists performing at the event were blues-rock band The Ministry of Blues, rock-folk band Susmit Sen Chronicles, homegrown rockers Indus Creed, vocalist Caralisa Motiero and her troupe, Shilling’s blues rock band Soulmate and fusion rock band Lagori among others.

Ms. Prema Sagar, Founding Trustee of Genesis Foundation said, “Support from Sponsors, Bands and Patrons have made this annual music festival an event to look forward to and as in the past, more precious lives will be saved from the funds raised at this event. The incredible response that the Kasauli Rhythm & Blues has received from the community gives us confidence that people are willing to go the extra mile for the benefit of the society at large.”

Speaking on the festival’s success she said, “We had an age group from 7 to 70 years’ attending this music festival and a good mix of different genres of music provided for a good blend for the listeners”. “The response has been amazing and we will be able to facilitate medical support to 12 children with the proceeds of the event.”

Amrit Kiran Singh, Vice President & Area Director for Jack Daniels, said “Jack Daniels and Music have been partners for over a hundred years and when they come together for causes as good as the one that Genesis Foundation champions, it is divine. In a short period, the festival has carved out a very special niche for itself. It’s a uniquely intimate music experience where performers and audience mingle and interact in a cozy setting that only the Himalayas can provide.”

Pledging the support of BMW India Group, Mr. Philipp von Sahr, President of BMW India Group, said “There is no other more exciting car brand in the world as MINI. MINI expresses a whole generation’s approach to life – it is extrovert, open and full of zest in life. Our association with Kasauli Rhythm & Blues Festival is a manifestation of this approach and helps us reinforce MINI’s commitment to ‘doing things differently’ and turn something ordinary into an amazing experience – especially when it is done for a worthy cause to support critically ill children.”

Mr. Radhakrishnan Nair, Editor in Chief & Publisher, Rolling Stone & MW Group explained why festival was unique, “With a sell-out audience in its third year, Kasauli Rhythm & Blues Festival has firmly established itself on the country's music festival circuit. This one stands out even amongst the various festivals for the unique nature of its audience, which cuts across a broad spectrum of music lovers --- teenagers, youngsters, older men and women and even retirees. Company professionals, CEOs, army officers, school teachers, headmasters, housewives --- the motley bunch that travel to Kasauli every annual Easter weekend for the festival, is the kind you would never see at a local rock & roll concert. For many of them, Kasauli Rhythm & Blues Festival is their first exposure to a wholly indigenous rock & roll show, so the festival is doing the unique task of expanding the audience base for Indian bands. The intimate nature of the concerts at Kasauli's Baikunth Resorts generates the kind of participative energy that bands just love. Rolling Stone magazine is proud to have been associated with the festival from its inception.”

For enthusiasts who missed the festival this year, the Foundation had some good news. They announced that they will be back with its 4th edition from 3-5th April 2015.

Tags assigned to this article:
Blues festival genesis Jack Daniels Kasauli mtv Rolling Stone

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