Bharti Airtel Limited has launched 4G trials exclusively for its existing customers in Mumbai. As part of this, Airtel customers across the city can now avail a complimentary upgrade to Airtel 4G at 3G prices and be the first to experience blazing Airtel 4G speeds. The company will use this trial phase as an opportunity to gather valuable customer feedback around the quality of its 4G services.



Announcing the beta launch, Ashok Ganapathy, Hub CEO - Mumbai. Maharashtra, Goa & Gujarat at Bharti Airtel Ltd said, “As an increasing number of Indians show a preference for consuming data and content over their mobile devices, we at Airtel are excited to bring the power of 4G to our customers in Mumbai. While launching Platinum 3G we significantly augmented our network and now have made further investments in building a robust 4G network here. For us, delivering a compelling service experience to our customers is our utmost priority. We want our existing customers to be the first ones to enjoy the Airtel 4G experience and are offering them a free upgrade to Airtel 4G at the same price as 3G. We look forward to our customers’ valuable feedback towards delivering a truly world-class 4G experience in Mumbai”.



To avail this offer, existing Airtel customers with 4G ready mobile devices can walk into any of Airtel’s retail touchpoints across Mumbai and upgrade to a 4G SIM and experience mobile internet speeds like never before. Airtel has also announced go-to-market partnerships with Samsung and Flipkart to proliferate 4G devices and transition more and more customers to experience the fastest browsing experience.



Aimed at transitioning more and more customers to superfast 4G experience, Airtel has also announced a go-to-market partnership with Samsung to proliferate 4G devices. As part of this, Samsung India and Airtel have decided to promote each others' 4G offerings at their respective outlets. As part of this arrangement, Samsung India’s retail stores will now facilitate easy Airtel 4G SIM swap for customers buying 4G smartphones. In the weeks to come, Samsung will also offer bundled Airtel 4G SIMs alongwith Samsung 4G handsets available in the Indian market. Airtel 4G double data offers are now available for Samsung’s Galaxy S6, Galaxy S6 Edge, Galaxy A7 and Galaxy A5 mobile devices. Samsung will also be looking at launching its all new Core Prime 4G mobile smartphone in Airtel 4G markets.



As part of a new partnership, Flipkart will be offering Airtel 4G with double the data benefits for customers buying select 4G handsets. Flipkart-exclusive 4G devices (including brands like Xiaomi, Motorola, Lenovo, Asus and Huawei) that will soon come bundled with an Airtel 4G SIM. While existing Airtel customers will be able to follow a quick SMS registration process to activate 4G, non-Airtel customers buying their 4G device from Flipkart will be guided through a simple process to smoothly transition to the Airtel 4G network.



Airtel 4G customers will experience superfast internet speeds and enjoy capabilities like high definition video streaming with zero buffering, downloading 10 movies in less than 30 minutes, uploading entire photo albums in less than five minutes (i.e. uploading two high resolution photos per second), connecting multiple devices without compromising on the experience, etc.



Airtel also offers an affordable WiFi hotspot device that allows compatible mobile devices latch onto the 4G network and experience superfast 4G speeds.



Earlier in April 2012, Airtel had launched India’s first 4G service in Kolkata. Airtel’s 4G services are now available across India including Mumbai, Chennai, Bengaluru, Pune, Chandigarh and Amritsar.