Adidas organizes city wide treasure hunt to mark latest product launch
Adidas took over the Capital city in an exciting treasure hunt on November 6, 2016 for the launch of the new AlphaBounce with actor & TV presenter Karan Wahi, leading one of the teams.
In a unique concept brought to the capital for the first time in this scale, the AlphaBounce Hunt challenged the limits of the participants by racing around the city without any restrictions, against other teams, through a series of clues, to get to the end point the quickest.
With 10 teams and over 120 people who were handpicked for their passion for sport esp. Running; the hunt across the city’s iconic landmarks turned into an exciting expression of energy and focus. The hunt was followed by a launch celebration & unveiling of the AlphaBOUNCE at FLYP@MTV Café , Connaught Place.
Focused on adaptive fit for the versatile athlete, the adidas AlphaBOUNCE is designed for distraction-free runs, the shoe features a seamless forgedmesh upper and bounce cushioning.
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