Adidas launches 'Hi-Energy Challenge' with 'Ultraboost 21'
Registration for the challenge started from the 22nd of January 2021.
Adidas with their new contender, 'Ultraboost 21' launches 'Hi-Energy Challenge' which aims to inspire people to not just have the intent but turn them into actions.
The 'Hi Energy Challenge' will be supported by Adidas India athletes like Rohit Sharma, Kuldeep Yadav, Hima Das, Manpreet Singh, Mirabai Chanu among others who shall host sessions and live chats on the Addidas India's Instagram sharing their plans and goals for 2021.
While the 'Hi-Energy Challenge' is a global effort to get the world moving in India, Adidas motivates consumers by addressing a purpose, collaborating with the Indian Track Foundation. As part of the Initiative, the brand has pledged to support the foundation through a unique proposition, where for every active minute clocked on the Adidas running app, Adidas shall enable product support of an equivalent amount to the young athletes of the Indian Track Foundation and help them in their endeavour to become the next wave of great Indian Olympians.
To participate in the challenge, individuals need to log into the Adidas running app. This challenge encourages participants to clock active minutes (comparable to the energy burned) over a period of two weeks from 1st Feb to 14th Feb. The active minutes can be achieved by running, virtual running, using the treadmill and walking. The Adidas Runners Community will be the catalyst throughout the challenge. They will spread awareness, knowledge, support and help to participants individually to complete the task.
“It is our endeavour to provide tangible ways for consumers to keep active and engaged during these times. 2020 was a year full of challenges and we at Adidas firmly believe that 2021 is the year where we unleash the pent up energy. To kickstart the new year on a positive note, we have initiated our latest challenge to keep our communities healthy, active and connected as the world begins to transition into what’s next," says the Director- Brand Marketing of Adidas India, Sharad Singla speaking about the challenge.
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