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Adidas hunts for India's ultimate football fans

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Adidas has announced the hunt for India’s ultimate football fans. Bringing the samba fever to India this Christmas, adidas will begin scouting for the 6 most passionate young football fans to represent the country as the official FIFA Fairplay Flagbearers for a game at the 2014 FIFA World Cup in Brazil.



Fans can enter the 2-stage hunt starting at an adidas store and collect a set of 3 unique Samba Pack Cards before 31st January. They then proceed to stage 2 by registering for the ALL IN FOR BRAZIL finale to be held across Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata in February, 2014.



Inviting young football fans, passionate footballer and die-hard supporter of the German team, Virat Kohli said, “Brazil is the ultimate stage for football- with incredible energy and passion for the game. I am super excited about the 2014 FIFA World Cup and this is a shout out to all the young, crazy football fans to get their chance to represent India and be a part of what is going to be a historic football tournament.”



Talking about the program, Tushar Goculdas, Brand Director-adidas India said, “adidas is kicking off early for an exciting journey to the home of football, Brazil. In addition to a fantastic range of products, the adidas - FIFA Flagbearers Program is set to test young football fans and drive more passion for the World Cup. We are excited to begin the hunt and give young fans a world class football experience, as they get ready to go all in for Brazil.“


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