A for Pineapple conducts Mahindra Annual Conference 2014


A for Pineapple executed the annual conference for Mahindra and Mahindra Auto sector. Their aim was to break the monotony of the regular format of the conference, at the same time they wanted to keep the brand’s philosophy of courage, conviction and belief intact.

The entire event was executed in a unique chat show format and was strategically punctuated with the presentation of awards for outstanding performance.

The guests were welcomed to the venue in an innovative manner by offering each of them a foot massage. One of the country’s most premium SPA chains was roped in to carry out the activity. The conference hall at the venue was set up with 60 feet LED wall which adorned the podium.

The event further employed the revelation of the logo by the audience themselves. In an attempt to overcome their inherent fear, every member of the 600 people team participated to lay out a bed of fire and then walked on it. The team members also splashed a mounted wall with balloons to reveal the logo of the conference.

The traditional power point presentations were discarded and each zone shared their performance and achievements of the previous year by way of a theatrical performance. This innovative attempt was appreciated and was followed by a motivating talk by the owner of the well known ‘Super 30’ from Bihar. The brand’s philosophy of belief, courage and conviction was well integrated through the medium of the inspiring speech.

A for Pineapple further executed a Boom night where they created an Ibiza kind of nightlife. The set up consisted of an island bar with a stage, laser tunnel entrance, laser mesh on the floor, jazzy props, live performances, cutouts and several other such ornaments to add excitement to the event.

A content and smiling Annu Anand said, ““I won’t lie, we were nervous in the beginning since they are a new client. But I had faith in my boys and look at what we have been able to pull off. There are a thousand and one reasons for me to be happy today.”

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