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A&M Studio’s digital concert 'Ghar Aaja Pardesi' goes live from 26th May with over 60+ artists and musicians performing live from USA, Canada, UAE and India

A&M Studio will connect amazing artists from across the world via a common platform, where each will represent their culture and entertain the audience for over 60 hours.

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In these difficult times, when the world is reeling with pandemic and isolation and everyone is nostalgic and homesick, A&M Studio has brought forward an interesting proposition to connect with their artists across the world – USA, Canada, UAE and India.

This is a digital concert with the objective to give the artists a platform to reach out and connect to their homeland via their incredible music. In these times when many of our artists and fellow countrymen and their families are stuck with uncertainty of not even knowing they will return to their motherland, meet friends and families and be with their loved ones. This is a heartfelt reach out for everyone to connect with their roots and expressing emotions through music. How apt, that we have the original singer of this original song in A&M Studio’s repertoire based out in Canada right now.

On the announcement of the 6-day international digital concert, Manpreet Singh Kochar, Founder and CEO of A&M Studio said, “ This concert gives us an opportunity of connect with talent pool across 4 major countries of the world, moreover it’s a time when everyone outside is missing their motherland and families in some form or another. Ghar Aaja Pardesi seemed like an apt platform to express emotions perfectly. We are proud to be able to showcase such talented artists and musicians from across the world. A big thanks to all our partners to have supported this initiative. We also urge the people to show their love to our artists and also to Child Help Foundation, who are doing an incredible job towards helping children in need, especially in these times.”

A&M Studio’s previous concerts – The Fusion Festival & Naman … A Tribute concert got fabulous reviews from the spectators and was widely appreciated. Over 50 unique artists performed in these concerts bringing much needed cheer to people, paying a homage to the essential services workforce and at the same time raising money for children in need via our NGO partner.

About Fusion Festival: During the festive period of 12th to 15th April, when it’s Easter, Vaisakhi, Poila Boishak, Pongal when every year it’s festivals galore for new crop season in the country, this year people are locked down. To chase away the blues and uplift everyone during this unprecedented crisis, A&M Studio connected 30 amazing singers across the world via a common platform, where each represented their culture and sang some regional and more popular and generic songs and entertain the audience for over 16 hrs, from their respective homes. The singers and their families were dressed in their traditional attire.

About Naman, A Tribute Concert: During the period of the Labour Day, A&M Studio curated a heart-warming concert from 1st to 3rd May 2020, with 30+ artists and musicians. This was a digital tribute concert to thank all the doctors, nurses, hospital workers, caretakers, medical workers, chemists, grocers, vegetable hawkers, delivery personnel and others who are working non-stop so that we can be at ease and be safe during this pandemic, while they put themselves continuously at risk.

The total reach of the posts was 7,45,000 viewers over these concert days.

For this concert, A&M Studio will connect these amazing artists across the world via a common platform, where each will represent their culture and sing some regional and more popular and generic songs and entertain the audience for over 60 hrs, from their respective homes. These will be live performances in a form of a concert.

This will give a huge opportunity for brands as not only A&M Studio patrons, but individual artist fans will also get to view and enjoy the performances. We have tied up with a child welfare NGO to support children in need and the concert will reach more than 33K patrons of the NGO as well.

A&M Studio has joined hands with PTC Punjabi and BW Businessworld's Everything Experiential and Loudest.In as media partners to promote the concert and A&M Studio artists. This collaboration will help promoting art and talented established as well as budding artists and unique entertainment properties and experiences for brands. This will also aim at promoting various unique genres and fusion forms of music. This will leverage A&M Studio's extensive and in-depth roster of artists and library of content on PTC Punjabi, Everything Experiential and Loudest.In platform.

A&M Studio Ghar Aaja Pardesi is co-presented by The Crazy Yogi Koffie - freshly roasted artisanal koffie. The concert is Powered by Fever FM, and supported by other partners One Loop, NewsMobile and Social Street

DATE: 26th TO 31st MAY 2020

DIGITAL CONCERT TIMINGS: As specified in Artist’s schedule each country-wise time zones LIVE AT: https://m.facebook.com/AandMStudio01/

THE FORMAT:

· 60 + SINGERS from all across the World – India, UAE, Canada and USA

· The Digital concert will be aired from A&M Studio Facebook page and relayed from Child Help Foundation page.

· The genres will range from Folk, Sufi, Bollywood, Regional, Pop, Fusion

· Each artist performing live for approximately 45 mins

· 10 hour + music digital concert spread over 6 days

· The Concert will be anchored by – Celebrity Anchors –Joe Baath and Bhavana Bhatia, who are renowned Anchors for entertainment and business shows.

· The show aims to reach over 12 Lakh audiences around the world

· The India Radio Partner is Fever 104 FM whose RJ’s will open and close the show each day.

· India Brand partners – The Crazy Yogi Koffie, PTC Punjabi Fever FM, Loudest.In, Everything Experiential, One Loop Digital, News Mobile & Social Street

A&M Studio has also partnered with Child Help Foundation, with an objective to raise funds for children from marginalized sections, who need support during the lockdown.

We urge everyone to join in, participate, encourage these amazing artists who are doing their best to cheer and entertain you and also donate generously to NGO – Child Help Foundation.



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