93.5 RED FM launches RED BANDSTAND
93.5 RED FM, India’s largest and the most awarded radio network, launched a new musical property called RED BANDSTAND. The initiative provides a platform for the upcoming independent musicians to showcase their talent through on-ground performances across major cities in the country. RED BANDSTAND had its first performance by the band ‘Anantara’ at Shankar Market in New Delhi on 6th September, 2014.
The aim of this musical initiative by RED FM was to bring Independent musicians to the mainstream and help them reach the masses. This was the first time that a radio station has taken the lead in helping independent music bands win appreciation for their work. RED FM had musicians who showcased their talent on its digital platforms like YouTube, Facebook and Twitter and provide them with wider reach and exposure. RED BANDSTAND also gave budding music bands across the country, a chance to perform LIVE at major hangouts, landmarks, marketplaces and colleges across major cities in India.
Commenting on the launch of RED BANDSTAND, Ms. Nisha Narayanan, COO, 93.5 RED FM said, “Independent music scene in India has gathered pace in the last couple of years and its consumption is no longer restricted to specialised clubs and select gatherings. Along with wholesome entertainment, we believe in nurturing deserving talent and taking it to the next level by providing maximum support. RED FM has already proved to be an entertainment leader by hosting numerous musical concerts through RED LiVE. With RED BANDSTAND, we promise to provide a platform to nurture the upcoming musicians and singers and help them showcase their talent to a wider audience”.
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