70EMG curates energetic brand experience for Tata Nexon, ‘Festival Of Exploration’
Nexon, the new SUV from Tata Motors, was showcased to the media in the form of a media drive in Kochi from 25th July to 29th July 2017 and was curated by 70EMG.
The product being the first of its kind from TML, deserved an idea that would do justice to the versatility that the car boasts of. This idea of versatility and the capability inspired team 70EMG to venture into the thought of ‘exploration’. Thus came along an even experience that celebrated the spirit of exploration, travel and adventure.
Given the picturesque natural terrains of the country, the Festival Of Exploration was curated.
The young and vibrant tribe of auto enthusiasts included key media, journalists, auto magazine and channel editors, bloggers and dealers. They came together to experience and explore the subculture, music, food, art and breath taking natural beauty of the drive.
The calmness and serenity of Kochi became the perfect setting for hosting this ‘Festival Of Exploration’. The result – An event where the drive experience, starting from the arrival till departure was a festival where guests experienced new destinations, tried new cuisines, explored new routes and took home a bag full of memories.
70EMG organized the drive management, hospitality at the airport and hotels, overall set design, production and event show flow and logistics management of guests and cars.
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