5th IAMAI Travel & Tourism Summit held at Hotel Shangri-La, New Delhi


The 5th Travel and Tourism Summit was recently held at Shangri-La EROS hotel, New Delhi. The summit was organized by 'The Internet & Mobile Association of India' (IAMAI).

At the summit, Raini Hasija, the General Manager - IT of IAMAI said that IRCTC is all set to handle 10,000 tickets per minute online. She further said:

“At present we book around 10,000 tickets online per minute which is beyond our expectations. When we launched this service, our target was to book 7,200 tickets per minute. With over 2 lakh agents booking through IRCTC, we are gearing-up to higher ticketing per minute in time to come.”

Industry leaders attended the Travel & Tourism Summit where they spoke about the growth of the digital travel trade. The General Manager – Asia Pacific, Andy Sleigh of SkyScanner, the Global OTA aggregator, said:

“India is a key focus market for us as we see an immense opportunity in mobile bookings related to travel. We have 18 partners in India and with growing smartphone users, our interest in this market is definitely increasing.”

The growth of mobile bookings is expected to increase exponentially. The Co-Founder & CEO of MakeMy TripSpeaking - Rajesh Magow attended the IAMAI Travel & Tourism Summit and said:

“Mobile has become the game changer in travel industry. Mobile today is fastest growing channel in India with 330 million mobile internet users expected by 2015. 50% of Google search related to travel is happening on mobile and 13% of our total transaction happens via mobile.”

The advisor to Turkey Tourism, Pramod Sahni said:

“Indian carriers produce revenue of close to USD 10 billion annually, whereas global carriers generate revenue of close to USD 6.3 billion. The entire process of travel has become more seamless and organized both for businesses and consumers and it is evident from the act that 50% of air tickets are booked online.”

The CEO of ValueFirst Digital Media, Vishwadeep Baja spoke on the growth of online travel industry and said:

“Internet is essential for inspiring new travelers. We have seen 52% consumers, research online before transacting.” This sentiment was echoed by Nikhil Ganju, Country Head – TripAdvisor. According to Nikhil Ganju, “Hotel bookings are driven by online research. Hotel reviews by local are a driving factor in selecting a particular property. It is interesting to see that 30% of India’s TripAdvisor users are coming to the site using their mobile device.”

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