4th Mysore Fashion Week ropes in Crocs as title sponsor
The fourth edition of Mysore Fashion Week (MFW) has footwear brand Crocs as their title sponsor. MFW is a fashion event that will kick off in Mysore from 15th March till 17th September 2017.
Historically, brands and designers have suffered from a lack of visibility in emerging tier-2 cities like Mysore. Mysore Fashion Week was founded to serve as a platform for brands and designers to showcase their collections to a unique audience, exclusively comprised of editors, fashion bloggers, media and press, buyers, stylists, key fashion influencers and socialites.
This season, the fashion extravaganza will focus on couture & glamour along with footwear choices. Have you ever thought of wearing loafers with a Kanjivaram Saree? Well! That’s exactly what you will witness this season at MFW. The models will showcase collections from India’s designers wearing a variety of Crocs footwear suitable for different occasions. From Sequin to embellished to bright colours, Crocs will be showing a variety of clogs, sneakers, heels and wedges, stylish sandals and slides.
Speaking on the association with the fashion event, Deepak Chhabra, MD, Crocs India said, “In only its fourth season, Mysore Fashion Week is already a premium event to be collaborated with in South India’s fashion circuit. We will be showcasing a completely new look which is highly comfort driven yet very stylish. We are really looking forward to this next step up in the ‘Style sector’ and we are sure Mysore will do great justice to the brand."
Speaking on the collaboration, Bhavna Tewari, E-commerce & Marketing Manager Crocs India, said “Crocs with its changed persona has attained a new level in the fashion fraternity. Crocs pair beautifully with Indian traditional out fits and the audience is going to witness the same at MFW. We are constantly looking to elevate our brand visibility, presence and fan base. And this partnership is a step forward in the same direction.”
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