4 immersive James Bond themed experiential campaigns
Heineken, one of the premium beer brands across the world has recently announced its association with the newest James Bond film Spectre. To celebrate their 18 year long association with the Bond franchise, Heineken will also be launching a Global campaign that will take fans into the world of 007.
As part of its integrated global Spectre campaign, Heineken, has unveiled its new commercial featuring Daniel Craig as James Bond and the launch will be followed by the introduction of the special-edition Heineken® Spectre Bottles & Cans, which will allows consumers to unlock exclusive content from Spectre on mobile.
Speaking about it Samar Singh Sheikhawat, Senior Vice President, Marketing, UBL said, “In celebration of a partnership spanning 18 years, the Spectre campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience. By featuring Daniel Craig in our TVC, we will give fans access to the world of James Bond”.
As part of the campaign consumers will now be able to access the world of Bond like never before. With every new purchase of Heineken beer consumers can get classic Bond films to download and ground-breaking social campaign, in-store promotions, and local market activations are also expected to follow.
While Heineken is gearing to come up with new experiential initiatives with the vintage Bond premise and thrill at its core. We at EE, list down 5 immersive experiential campaigns that revolved around James Bond movies.
1-Coke James Bond Skyfall Experiment
This initiative will always be the first to come up in the mind of experiential and marketing specialists when it comes to James Bond related experiential campaigns. Not only was the campaign intriguing, thrilling and immersive but also gave an experience of actually becoming James Bond to those who tried it. Through the campaign Coke Zero challenged unsuspecting train passengers to unlock the 007 in them. The prize at the other end was a chance to win exclusive tickets for Skyfall, But to actually win the tickets people had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
2-Heineken selfies from space
Now this one is a campaign currently in progress but has generated enough buzz already. To promote its latest Bond offering Spectre, Heineken is taking the world’s first ever selfie from space called the ‘Spyfie’. For execution Heineken partnered with Urthecast to take ultra HD imagery using its camera on the Deimos satellite, currently in orbit 600km above the Earth’s surface.
Heineken will then create a selfie for the lucky attendees, recruited from around the world, of the brand’s exclusive Spectre screening event in a secret location in early November. Now isn’t this experience at its best?
3-Jaguar Land Rover Bond launch
What is James Bond without his powerful machines on the road to support him right? Well Jaguar really understood this ideology and came out with a massive launch event that was executed perfected to the Bond style.
As part of the event Jaguar C-X75, Range Rover Sport SVR and the iconic Land Rover Defender, were unveiled in public for the first time at the palatial Thurn and Taxis in Frankfurt in an event that featured Bond stars like David Bautista and Naomie Harris who not only were a part of the launch event but engaged with the audiences for the launch event through Bond style photo ops and some nail biting stunts.
4- Heineken James Bond Screening event
In an attempt to create some amazing experiences interrelated with the 2012 Bond film skyfall, Heineken hosted a special James Bond screening event at CineBostro in the Dolphin Mall in Miami. The event was an all about Bond spectacle as it featured Bond designed drinks, to photo opportunities, exclusive access to James Bond content and some cool merchandise too. This event was a true heaven for all Bond lovers.
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