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31st Surajkund Mela executed by Showcraft records 1.8 lakh attendees in a day

The recently concluded 31st Surajkund International Crafts Mela recorded a footfall of over 1.8 lakh people on a single day. Showcraft joined hands with PHD Chamber and was the design and execution agency for the World’s Biggest Crafts Mela for this years theme- State Jharkhand.

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Five mega gates were designed and erected showcasing the rich heritage of Jharkhand. One of the gates, inspired by the famous Maluti Temples is going to be a permanent feature at the mela ground. The Tourist Information Centre was inspired by the Audrey House which was made in the year 1855 in Ranchi. Apna Ghar, showcasing the lifestyle of Santhal Tribe was re created with all the traditional elements like Rice Deghi, Low Height Doors, Mud Cladding etc. A Santhal Family actually lived in this place for the entire duration of the mela. Over 10,000 sqft of paintings was done over 28.5 acres of the mela ground featuring various painting forms of Jharkhand like Sohrai, Paitkar, Jadu Petia.

Over 300 artistes were brought from Jharkhand and performed for all 15 days of the Mela. The highlight being the procession taken out everyday with over 100 artistes participating. The Main Chaupal, Choti Chapel and Natyashala also featured regular performances by these artistes. Moohita Gattani, Creative Director from Showcraft says,” It was a great experiencing and we had to do a lot of research to understand the Art, Culture & Heritage of Jharkhand to be able to design something which gave a glimpse of this amazing state. We had a team of 6 designers and 4 researchers working 24x7 for 15 days to make all the designs and over 100 carpenters, welders, painters worked round the clock for another 15 days to execute everything. The entire production was also done In House and I am very proud of my team for pulling this off in such a short time.”

Rohit Kumar, Director States & State Councils says.” Working with Showcraft was a great experience and they never said 'no' to any additional work which kept adding everyday. I am very impressed with the speed and quality of their work and look forward to many such events with them. The Star Attraction of the Mela was a Grand Fashion Show with the World Renowned Fashion Designer Rina Dhaka and Varija Bajaj presenting an exclusive range of garments using the fabric and accessories from Jharkhand. The Set was inspired by the famous Naulakha Temple and Showcraft created a very mesmerising ambience all around with hundreds of Live Diya’s and Unique Props."


Tags assigned to this article:
Mela handicrafts fair showcraft productions surajkund

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