3 brands that engaged their li’l Consumers at Kidzania on Children’s Day
Brands with an aspiration to engage their young consumers on November 14, Children’s Day, embraced experiential marketing to establish a strong connect by collaborating with KidZania, a global indoor theme park.
Comedy Central, in association with KidZania celebrated Children's Day by presenting India’s first internship week for parents and kids with ‘Young Sheldon’ (TV series) at Delhi-NCR and Mumbai, from November 14 to November 21. The brand associated with Aakansha Foundation too, inviting underprivileged children to spend their special day at Kidzania. Riding on viewer’s one of the current favorite sitcoms, Young Sheldon, the channel brought an opportunity for adults and children to role-play their aspiring career missions. Comedy Central enabled some of the winners to meet stalwarts from the relevant industries. Also, it awarded Young Sheldon intern badges and a Young Sheldon certificate of completion to the kids in action.
Microsoft in association with KidZania, joined hands with a Sr. Physiatrist of Paras Hospitals, Dr. Jyoti Kapoor, to share practices for holistic and collaborative cyber-physical safety of children. According to Dr. Kapoor, parents need to be more attentive and alert about their child’s surroundings, both in the cyber and physical worlds. “We must watch out for behavioral change caused due to emotional or physical abuse, and we must adopt preventive measures,” she added. The Partner Technology Lead of Microsoft India, Alok Lall, said, “Internet can be a wonderful educational tool as well as a means of providing interactive and constructive leisure activity for children. However, most parents are rightly worried about some of the content their children may be exposed to on the web and want to keep them safe online. As a parent myself, I would encourage everyone to take advantage of the Microsoft Family features within Windows 10 to create a secure online environment.”
Adidas, a Sportswear Design Company, partnered with KidZania, to help young minds unleash their creativity by designing their own pair of Adidas shoe via an initiative called #adidasbyme. Earlier this year the brand invited young athletes, creators, engineers, makers, dreaming designers and innovators to reinvent footwear design. Kids were invited to be the chief shoe designer, where they got an opportunity to create their own Adidas shoe by designing their own patterns, choosing colors and customizing the shoe with their name. The initiative aimed at encouraging children to follow their passion by challenging their creativity and innovation. It received over 12,500 entries from around the country, claimed the brand. The top 3 winners were announced on November 14 and they were rewarded by having their shoe designs turn into reality.
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