10th edition of EEMAGINE 2017 to celebrate event industry's 'decade of transformation'

EEMA, India’s apex body of the events and experiential marketing industry is hosting the 10th edition of EEMAGINE and EEMAX Global Awards, from 8th to 10th September 2017, at Hotel Pullman, Aerocity, New Delhi.


The Event and Entertainment Management Association (EEMA), India’s apex body of the events and experiential marketing industry is hosting the 10th edition of EEMAGINE and EEMAX Global Awards, from 8th to 10th September 2017, at Hotel Pullman, Aerocity, New Delhi.

The endeavor of EEMAX awards is to identify, celebrate and honour the best events and experiential marketing initiatives from around the world, while the conclave promises to be a world-class thought leadership summit and a superlative networking opportunity for the industry. The categories to be awarded this year include Events, Activation, Social, Sports, IP, Digital & Technology and Education.

The three-day conclave will witness a bevy of renowned speakers. Some of the names include Laura Mackenzie-Stuart, Director-Creative Scotland, Lydia Buthello, VP, Star TV, Samar Singh Sheikhawat, VP- Marketing, United Breweries, Vikram Sakhuja, CEO, Madison Media, Rishi Jaitly, CEO, Times Bridge and Dilip Cherian Communication Consultant & Political Campaign Advisor, among others.

An interesting addition to this year’s edition is the We Care Walk- an initiative in support of EEMA’s women empowerment drive We Care, which will see people rallying for the cause on 9 September. The walk will kick off at 7am from Hotel Pullman Aerocity and expects to see close to 200 people.

Sabbas Joseph, President of EEMA and founder of India’s premier event agency Wizcraft stated, “The last decade has been an era of change. Change that is clearly visible. Change that is awe defining. No longer can a brand be launched effectively without an event; no wedding or social celebration is done without an event planner and dreamer; no government announcement is done without an event! The advertising world has been compelled to involve event engagement ideas in their media mix and sometimes the entire campaign rests on the event as the holy grail! And our industry has grown by over 20% year on year by conservative estimates, beating the national growth by multiples. And the Best is yet to come! The business environment has been drastically altered and the events and experience industry has responded in equal measure. Change has been felt in leadership, across the talent pool, the work force, systems, processes, and levels of accountability. We ask less about what government can do for us or what clients need to do, we’ve begun to focus on what WE CAN DO and especially what WE CAN DO TOGETHER. There are fewer excuses, more solutions. There is responsibility and dependability. It’s an awesome age to live in and work in. We at EEMA have defined this as the ‘Decade of Transformation’ and this has been adopted as the theme of our celebratory convention in its 10th year.”

Sanjeev Pasricha, EEMA VP- North and Group CEO of leading experiential agency CS Direkt commented, “During the course of three days we have planned various sessions to highlight opportunities, experiences, case studies and global trends for the experiential marketing industry across media, entertainment, digital and sports verticals. Our event promises to be nothing short of an EEMAginarium; showcasing award-winning global case studies, knowledge sharing by international and Indian speakers and some top line entertainment. EEMAGINE has over the years established itself as an important forum for policy-makers and thought leaders to gather and exchange ideas. The convention strives to provide meaningful focus on current trends in the dynamic industry of events and experiential marketing and the key role that it can play in community engagement, nation building and brand building.”

It must be mentioned that EEMA is the first and only autonomous and non-profit registered body of its kind in India, which seeks to bring together the world’s leading event management companies, institutions and professionals on the same platform. EEMA today is the country’s only national association with a unified voice that leads dialogue within its members and with the government, statutory bodies, taxation authorities, private and municipal licensing bodies, corporate industry, industry production partners and artists.


September 8thEEMA DAY

MorningEEMA Office blessing

2.30 PMAGM Commences

Welcome by Mandeep Singh, General Secretary, EEMA

2.40 PMEY White Paper presentation

Ashish Pherwani, Partner- EY

3.00 PMAGM commences


Entertainment and dinner

Performance by Monali Thakur

September 9thEEMAGINE2017 commences at The Pullman Hotel, Aerocity

7.00 AMWE CARE Power Walk

10:00 amInaugural Session

10.30 amEmcee opens event : Geetika Ganju Dhar

10.33 amNational AnthemNAKSHATRA 10 piece flute symphony

10.45 amOpening film 

10.50 amLet's Do the Haka : Celebrating Our Togetherness

11.20 amInteractive Session with Three EEMA Presidents

Michael Menezes-Brian Tellis-Sabbas Joseph

EY White Paper on EVENT INDUSTRY launched


Putting a Value to What You Do

Vikram Sakhuja, CEO, Madison Media

Moderator : Atul Nath

12.10 PM#HarIndianKaMoonshot. Get ready for the first Indian event on the Moon

A presentation by the founders of Team Indus


70 years of Edinburgh as a Festival City

Laura Mackenzie-Stuart, Director-Creative Scotland

Moderator: Vijay Nair


Under-17 World Cup : Welcome to India

Joy Bhattacharjya, Project Director, FIFA, U-17 World Cup

Moderator : Vivek Singh

1.20 PMBuilding National Unity through Sports

Rajyavardhan Rathore, Union Minister of Youth Affairs and   Sports*

1.30 pmArif Patel, Director, Accor Group

1:45 PM - 3.00 PMLUNCH

3.00 pm - 5.30 pmBREAKOUTS

3.00 pm - 5.30 pmTechnology for Experiences : TRACK 1


Payment Gateways

Virality of content

Moderator: Vishal Nagdev

3.30 - 5.30 pmThe Art of Design, Presentation and Curation : TRACK 2

3.30-4.00 pmMayuri Upadhaya, Nritarutya : Live demo.

4.00 pm - 4.30 pmThe Art of Design

Sumant Jaikishan

Puneet Dussaj

Moderator : Vijay Arora

4.30 pm - 5.30 pmThe Art of Curating Music Festivals

Siddharth Chaturvedi, Taalbelia

Vijay Nair, NH7

Tarsame Mittal, Bollywood Music Project

Moderator : Samit Garg

3.30 - 5.30 pmClients, Agencies- Food for thought : TRACK 3

3.30 pm - 4.30 pmTrends in Culinary Experiences for Events

Ranveer Brar, celebrated chef and food stylist

Ajay Anand, Executive Chef, Pullman Hotel

Manisha Bhasin, Senior Executive Chef, ITC Maurya

Zorawar Kalra, Founder & Managing Director, Jiggs Kalra

Moderator: Bikramjit Ray, Executive Editor, BW Hotelier

4.30 - 5.30 pmWhat do Clients want from their agencies

Lydia Buthello, Head- Brand Experience and Events, Star   Network

Samar Singh Sheikhawat, VP-Marketing, United Breweries

Anshuman Goenka, Category Head-Ready to drink beverages,   AMEA-Bacardi India Pvt Ltd

Poonam Kaul, Vice President, Pepsico India

Moderator : Yamini Singh, Managing Editor, Everything   Experiential & BW Applause

3.30 - 5.30 pmEvent Industry Discovery : TRACK 4

3.30 - 4.30 pmEvent Safety Workshop : YES WE ARE SAFE

Sid Ganeriwalla + Vijay Nair

4.30 pm - 5.30 pmBuilding Valuation & The Right time to Exit your business   / IP

a session curated by Deepak Choudhary

Roshan Abbas, Harshad Chauhan, Brian Tellis, Vijay Nair,   Sachin Mutreja

Moderator: Roshan Abbas, Member, National Advisory Council-   EEMA

8:00 pmCelebration dinner -n- Cocktails

Anchor : Geetika Ganju Dhar

Amar Bhatia on the Piano

In conversation with AR Rahman …Roshan Abbas

Launch of coffee table book

Hon'ble Babul Supriyo, Minister of State for Heavy Industry   speaks

Performance by MIX TAPE: Irrfan, Divya, Shruti Pathak, Asees   Kaur

DJ Khushi
September 10th

10.30 AMWelcome

10.35 AMSITARA: 11-piece symphony performs Vande Mataram 

10.45 AMLet's do the Haka


The Rise of the Connected Customer

Rishi Jaitly, CEO, Times Bridge

Moderator : Mandeep Singh, General Secretary-EEMA


The Power to Influence: (Events-digital-PR…working together)

Dilip Cherian,   Communications Consultant and Political Campaign Advisor

Roma Balwani,   President-Group Communications, CSR & Sustainability, Vedanta Group

Sonia Huria,   Senior VP and Head-Communications & CSR, Viacom18

Moderator: Anurag Batra, Managing Editor, BW Business World


Inspiring Transformation

Mark Inglis

Climber who lost both legs; Everest climber

Transformational Guru, global motivational speaker

Moderator : Shivaani Sen, Member-EEMA and Anchor

1.20 PMHonouring Our Partners & Sponsors

2:00 pmLUNCH

3.00 pm - 4.30 pmMANTHAN

Round table for Weddings and Social Events

Chair: Sabbas Joseph

Coordinator : Rajeev Jain, Samit Garg, Vijay Arora, Chetan   Vohra, Rakhi Kankaria, Gautam Jain

Round table for Experiential Marketing

Chair: Michael Menezes

Coordinators : Sanjeev Pasricha,   Mandeep Singh, Atul Nath, Sushma Gaikwad, Sid Ganeriwalla

7:00 pmCocktails and welcome @ Kingdom of Dreams

8.00 PMEEMAX GLOBAL AWARDS ceremony begins in Nautanki Mahal

10.30 PMCocktails n dinner outside Nautanki Mahal

Performers: Nasha and band

DJ Sumit Sethi and Barkha Kaul

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