10Times successfully hosts India’s first Food and Beverage Virtual Tradeshow on FLOOR
India’s first-ever virtual F&B tradeshow & conference garnered an extremely positive response from across all segments of the industry.
10Times, the world’s largest business events discovery platform successfully powered the nation’s maiden virtual F&B Tradeshow and conference. The first-of-its-kind grand event comes at a time when the lockdown has completely wiped the modes of physical engagements and restricted potential networking avenues for businesses across the country. Leveraging its video conferencing solution, FLOOR, it got 100+ exhibitors to virtually meet and engage with 3000 participants across India.
India’s first ever virtual F&B tradeshow & conference garnered an extremely positive response from across all segments of the industry. FLOOR, recreated the experience of an in-person event by providing a welcome reception to a networking lounge. Visitors got an opportunity to listen to renowned speakers on the stage, while jumping in-and-out of meeting with exhibitors in their private booths. The most popular feature of this the tradeshow could grab a table with fellow colleagues from the industry and virtual platform appeared to be its networking round tables. Anyone attending start a discussion. Exhibitors were seen talking to groups of potential customers on these networking tables.
Visitors got an opportunity to listen to a line-up of speakers, from big food companies like CG Group to young upcoming food brands. Tough questions were also posed to Food Tech companies like Dineout on the way forward. The event opened with a keynote by Kriti Malhotra, India’s first lady certified sommelier and a top 10 change maker women of the country by CNBC. It was followed by a powerful discussion with Vivek Kapoor, Co-founder of Dineout.
The virtual event successfully connected prospective business partners in the food & beverage industry and sent a much needed positive message to businesses amidst Covid-19. It witnessed active participation from various segments of the F&B and Hospitality industry discussing the scope &challenges moving forward, sustenance strategy through a pandemic, and the future of food tech among other keynote addresses.
Speaking on the occasion, Atul Todi, CEO & Co-founder, 10times said, “We hosted the first Virtual Tradeshow as a challenge. We wanted to show that business can happen virtually and we can bring people together. Organisers were not convinced and wanted a proof-of-concept. Therefore, this event was put together as a way for them to visualise how they can incorporate virtual & hybrid event in their future plans.”
Moving forward, Mayank Chowdhary, Co-founder, 10times said, “We saw a positive response and a massive surge in requests since we registered our presence online through FLOOR. With the aim to bring the community together and allow unlocking of opportunities through events, we are thrilled to be able to successfully execute a 100% virtual trade show & conference from India.”
The global pandemic has put the trillion-dollar event industry at stake and single-session webinars cannot address the needs. FLOOR unlocks the much-needed option for event planners world-over to leverage their brands virtually, in parallel to their physical events in due time. This state-of-art virtual technology provides a safe and digital real-time correspondence between singular and multiple parties without compromising on the privacy and ethical concerns of the end-user.
The recent development reinstates the 10Times vision to revolutionize the event-space with path-breaking concepts taking participants’ experience notches higher. The company has gained prominence over the years for helping drive millions to people to events around the world. So while the world awaits a vaccine to go back to normalcy, 10Times hopes to continue doing what it started off to achieve – “Connecting Opportunities” via events.
To conclude, Atul Todi added, “Globalization would continue via virtual, until we have a vaccine and the world goes back to normal. It’s time for the economies around the world to revive.”
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