10 lessons you will learn at EEMAX Global this year

The day nears for the EEMAX Global Conclave and Awards 2016 to be held in Mumbai’s Sahara Star on 17 and 18 October, and as the members of the experiential fraternity wait with different levels of excitement, frenzy and anticipation, here is a spoiler-alert for what the event is poised to offer this year.


1. Creativity

Creativity and innovation take frontier position in events, but developing the sense of ‘new’ every time poses serious challenges to the crew. Well, good news for those who wish to be relieved of this creative block. The secrets to marry creativity with scale will be shared by none other than the father figure of the advertising industry, the amply talented Prasoon Joshi, Chairman, APAC, McCann World Group. At present times, when boundaries between creativity and content are almost blurred, Prasoon’s contributions span the entire horizon and leaves its mark. From Cannes lions to Filmfare, he has won it all.

Also present will be Rajkumar Hirani, facilitator of huge box office hits like 3 Idiots, Munnabhai MBBS. The industry will definitely be witness to novel insights from the two masterminds.

2. Femininity

Roshan Abbas will be there with a special rendition of The Storytellers that feature “Women in Events’. Expect to hear powerful stories by women with diverse experiences and revel in the feminine energy. While the suspense about the lady speakers continues, the names that are afloat of certain divas inspire expectations and include Sushma Gaikwad, Tabassum Modi, Anushree Agarwal and Kubra Sait.

3. Euphoria

Entertainment is indispensable for events and EEMAX Global will be replete with plenty of it. This conjugation of event marketers promises to present sprinklings of varied musical treats in the course of the days. While there are Acapella performances by RaagaTrippin, and Voctronica, beats will have their fair share with Arjun Kanungo and Akkriti Kakkar’s rhythmic cornucopia of music. While the treats do not end there, it is a teaser to ensure nobody misses the opportunity to reserve a place for themselves.

4. Learn to think out-of-the-box

Learn from the results of an out of the box experiential campaign, to triumph over competition. Be enthralled by the story of the Survival Billboard, an experiential campaign by Momentum, that preceded the launch of The Ride of the Tomb Raiders and succeeded to distinguish it from all the other games being launched around that time. Luke D'arcy, President, Momentum will elaborate how rising to the challenge is sometimes the only and the best option.

5. Amplification

Its the era of hyperconnectivity, experience and its augmentation are intertwined. Whether its media that carries word of an event or an event that glorifies a media presentation, geometric amplification is a vital tool. Learn the tricks of the trade, from veterans, who are both, thought leaders in the field of media and entertainment.

EEMAX Global presents Sudhansu Vats, Group Ceo Viacom 18, and Karthikeya Sharma, MD ITV Media network who are proponents in the complex landscape of media and events, with celebrated ventures like Vh1 Supersonic MTV VMAI, Nickelodeon KCA, Comedy Central Chuckle Festival and Pro-Wrestling League amongst others.

6. Impact

Who can be better to learn the power of impact than Arnab Goswami, who attracts the nation to the television at 9pm with his full-throttle delivery and confidence. Presentation is the key to any venture, and here is your chance to witness, first-hand, the animation that Goswami inspires.

7. Learn from Experts

We may surely expect a full house on the second day of the conclave as the discussion kicks off with panelists Chris Weil, Chairman & CEO, Momentum Worldwide, Anurag Batra, Editor-in-Chief and Chairman Businessworld, Sabbas Joseph, Founder-Director, Wizcraft, Harindra Singh, CMD, Percept, Michael Menezes, Chairman, Showtime. They are pioneers in their respective areas of focus and will share their insights and efforts. So learn, overcome, be warned of difficulties, the mistakes to not make, and foresight of the trends that will emerge.

8. Learn to be Inspired

A fragmented industry, but a large and promising one, was brought together in a way that partnerships and toplines grew significantly in a noticeably short span of time. The man behind EEMA may well be felicitated for it. Sabbas Joseph, Founder-Director, Wizcraft and President EEMA, has changed the face of the association ever since he picked up its reins in 2014, which has led to organisation that is intrinsic to the growth of an industry.

9. Learn from the Best

As the awards are given away for various categories at EEMAX Global, grab the opportunity to learn from the best and build on your own capabilities.

10. Hope

The experiential events industry is growing at a promising pace, and the coming year is to hold much scope and prosperity for all stakeholders. A study conducted by Everything Experiential is the harbinger of happy news as it suggests 16- 17% growth in advertising spends towards experiential marketing. While the full report will be released at EEMAX Global, it is time all hail the experiential revolution, for it has been indicated that the events industry is a great place to be at today.

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