‘Sadbhavna Sandhya' organized by Percept Activ at India Gate
Percept Activ conceptualised and executed the ‘Sadbhavna Sandhya- Mahatma Ke Path Par’ at the India Gate lawns in New Delhi on January 30, 2014 on the occasion of Martyr’s Day for the Flag Foundation of India and commemorated the principles of the Father of the Nation, Mahatma Gandhi. Flag Foundation of India is an Initiative of Industrialist and Member of Parliament, Shri Naveen Jindal.
As part of the ‘Sadbhavna Sandhya- Mahatma Ke Path Par’, more than ten thousand people gathered at the India Gate Lawns and millions across the country united to join in and observe a one minute silence at 6.35 PM to honour the great Mahatma, who sacrificed his life for the nation’s freedom struggle. After this 1 minute silence was the pledge that was done simultaneously by people in 55 cities simultaneously. Thousands of people from all walks of life joined hands to form a human chain and chanted ‘Raghupati Raghav’ remembering the Father of the Nation and the Gandhian values.
The mega event was compered by Annu Kapoor and the concert witnessed the performance by renowned Bollywood singer Sunidhi Chauhan paying tribute to Gandhiji by singing patriotic songs to create a patriotic fervor. The evening was graced by Congress Vice President, Shri Rahul Gandhi, John Abraham, Yuvraj Singh, Madhur Bhandarkar, Senior ministers from the Congress and several celebrities from Bollywood, sports, and other esteemed dignitaries.
Sanjay Shukla, CEO of Percept Activ, Talent & Entertainment said, “We are fortunate to have had the opportunity to be a part of such a landmark event. Having competed through a multi-agency pitch, largely it was our expertise to handle a large format / special projects and passion of the team that won us the account. We look forward to making this an annual property."
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