Muse Dot Media hosts largest influencer engagement event in Mumbai

The short video app,Likee in association Muse Dot Media recognized and honoured digital disruptors across various sectors.


Singapore based, BIGO technology owned popular short video app, Likee, in association with Muse Dot Media concluded the first edition of the Digital Influencer Awards. The award ceremony successfully celebrated the collective achievement of digital creators and disruptors. It honoured phenomenal influencers who ruled the internet and charted new avenues for the digital influencer community. Internet sensations such as Karan Kundra, AnushaDandekar,Shantanu Maheshwari, Siddharth Nigam, Chef Shipra Khanna among others amped up the glamor quotient of the ceremony held at Novotel Hotel on Saturday 29th June. 

Winning the hearts of the audience and its followers, Shruti Sinha, who took away the Influencer of the year for her incredible audience engagement and brand integration in the year 2018.The awards night witnessed a sparkling line-up of social media’s finest stars for their marvellous performances in the digital space. 

The Digital Influencer Award recognized top notch names from the influencer community across a varied range of categories such as Fashion, Beauty, Travel, Lifestyle, Comedy, Food, Fitness, Web, TV, International Agency, Sports, Music, Dance, Technology, Motivational, and Bollywood. The award categories also captured aspects of the digital industry with categories such as Digital Youth Icon of the Year, Digital Debut (Male, Female), Emerging Face of Television, and Creator of the Year. The awards were distributed on the basis of content, audience engagement, key metrics, and influencer follower demographics.

Commenting on his win as Creator of the Year Award, the phenomenal Vikas Gupta said, “I am really happy and excited to be here. I feel excited to be among such talented and beautiful people. I think it is really great that such initiatives are taken to support and celebrate digital influencers who are disrupting the industry and propelling it towards growth.”

Talking about his win in the Digital Youth Icon of the Year category Shantanu Maheshwari commented, “I am really grateful to Likee for bestowing me of this honour. I feel glad to be part of this initiative. I am accepting this award on behalf of my well wishers and I hope that this initiative continues for many years to come.”

Commenting on the success of Digital Influencer Award, Dev He, India Head- Likee/BIGO said, "The first edition of our Digital Influencer Award was a successful ceremony. Watching the changing dynamics of the digital influencer community is really intriguing and I am glad that we are being able to celebrate people who are paving new roads with innovation and talent. We aim to continue to provide such a platform to brilliant influencers in the country."

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