Advertisement

ALTBalaji Launches #Breastbuffer Symbol For Women To Fight Against Breast Cancer

With the launch of simple yet unique graphic #BreastBuffer symbol, ALTBalaji aims to remind audiences that all it needs is two minutes of their time to ensure they live a healthy and active life.

?

ALTBalaji, the Video on Demand platform has launched an initiative to help recognise and sensitise people about breast cancer. With a sharp rise in the incidence of breast cancer over the last decade, especially amongst women under the age of 50, the idea of preventive self-care has become even more crucial. And all it needs is two minutes of her time.

With the launch of simple yet unique graphic #BreastBuffer symbol, ALTBalaji aims to remind audiences that all it needs is two minutes of their time to ensure they live a healthy and active life.

The #BreastBuffer symbol will be displayed on the platform & video messages and be will be shared across all official social media platforms of ALTBalaji. It will remind viewers to check for signs of breast cancer on a regular basis, thereby creating awareness and acceptance of Breast Cancer amongst wide population in the country. 

Given our connectivity and data speeds on mobile devices, there is evidently some downtime while watching video content. To utilise this downtime for something that increases awareness about breast cancer, ALTBalaji designed a simple, yet unique graphic ‘Breast Buffer’ symbol that is disruptive and a useful twist on a regular buffer symbol.

ALTBalaji hopes this initiative will encourage women to never miss the breast self-exam. A lot like the way they never miss their favourite shows.



Tags assigned to this article:
ALT Balaji breast cancer Breast Buffer’

Around The World

Our Publications

Advertisement