'The future of entertainment is engaged entertainment'- Jaideep Singh, Senior VP, INS
In less than two years, Viacom18's division Integrated Network Solutions (INS) has created close to 13 large format properties in the music and entertainment space engaging close tomillions of fans across its 207 on-ground events.
Live Viacom18, the creator of a wide spectrum of multi-dimensional and impactful properties in the music & entertainment space all year, enters a new phase in 2014. The division, which amplifies brand experiences by leveraging the several strengths of the network while engaging more than 20 million individuals on the digital platform and a further 75 million on television.
Jaideep Singh, Senior Vice President and Business Head - Integrated Network Solutions, says, “At Viacom18 we believe that the future of entertainment is engaged entertainment. While in 2013 we built a strong foundation, we spent 2014 scaling up our properties. Our focus has been to bring engaged entertainment to the people no matter where they are, where they are from and what their preference in genre. Thus we are taking our properties to tier II markets, to clubs, to colleges amongst others. It’s exciting times of Viacom18 and we believe in 2015 Live entertainment will grow at an even more rapid scale”
What started as 16 on-ground events in 2013 has extended to 210 events in 2014. The much awaited, Vh1 Supersonic, which began as a year-end festival in its first year is now an IP which has increased its reach among consumers with 50 campus gigs and 50 club nights leading up to the main festival scheduled from December 27th to 30th in Goa. Property extension for MTV Bollyland has manifested into 12 city concerts from its origins in one gala night in Delhi, while MTV Live saw concerts with key Bollywood musicians in three different cities this year. Emerge associated with international artists like Dismantle, Go Go Berlin and The Virginmarys on three-city tours leading to nine Dance Music extravaganzas.
All in all, INS brought to fore over 320 artists performing at various events by INS.
In December 2014, Viacom18’s Integrated Network Solutions (INS) helped global smartphone manufacturer, vivo, enter India. Commenting on the partnership of vivo and Viacom 18, Jaideep Singh said, “Viacom 18 is doing path-breaking work in the brand solutions space. vivo has a global partnership with Viacom and this is our first case study in terms of how INS can offer end-to-end brand launch solutions to a client.”
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