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40,000 kids to participate in the 7th edition of Max Kids Festival

In its 7th year this year, the Max Kids Festival has garnered vast reach and popularity across the country with kids and parents alike looking forward to the summer to participate

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Percept Live’s Boyzlife concert entertained 4000 fans in Mumbai & Bangalore

The Boyzlife show has already been performed for over 20,000 adoring fans since the pair came together in 2016, and this was their debut performance in India.

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Lesser known facts about Prince Charles and Megan Markle’s royal wedding

From the venue, to the food and décor, this wedding has been a subject of discussion for its sheer extravaganza with the total cost estimated to be around 50 million pounds.

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Our new flagship stores have big focus on experiential: Sundeep Chugh, CEO & MD, Benetton India

Sundeep Chugh, Chief Executive and MD Benetton India speaks about leveraging the big potential that Indian retail offers and how experiential is playing a big role in customer acquisition.

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Wizcraft International unveils IIFA 2018 line up; awards to be held in Bangkok

The NEXA IIFA Awards styled by Myntra would be hosted by Karan Johar and Riteish Deshmukh, while actors Kartik Aaryan and Ayushmann Khurrana will host the vibrant IIFA Rocks 2018.

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Pradeep Sharma elected president of IAAPI

Indian Association of Amusement Parks and Industries (IAAPI) is an apex body representing the interests of Amusement Parks, Theme Parks, Water Parks and Family Entertainment Center in India.

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Government spends on experiential marketing to cross Rs 15K crore in 2018

The Government of India is a big spender when it comes to experiential marketing. According to reports, it spent around Rs 900 crore last year on experiential marketing which is likely to cross Rs 15,000 crore this year.

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VIP announces 4th edition of 'The Skybags Canvas Project' to engage creative minds

‘Skybags’ the stylish millennial backpack brand from the house of India’s leading luggage company V.I.P Industries, is announcing the 4th season of its innovative, much appreciated annual design contest ‘The Skybags Canvas Project’.

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EMG Experiential Marketing and Events manages 'I inspire 2018' for BD Foundation

EMG Experiential Marketing and Events managed 'I inspire 2018' for the fourth consecutive year, an event by BD Foundation to recognize champions of diversity and inclusivity.

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The Entertainment Co. presents a distinct vibe of forest, forts and folk music at Ranthambore Festival

Imagine driving across the desert sands of Rajasthan and in the distance you hear the voice of a folk musician drifting across the dunes. The music captures your imagination, the percussive sounds of the Khartaal cast a trance-like spell and guides you towards the voice and as you move closer, you realize that you’re not the only one being drawn to the music, but there are others who’ve been caught in that spell. This is Ranthambore Festival - India’s only folk music and wildlife festival experience that happens each year at the magnificent Nahargarh Palace in Ranthambore, Rajasthan.

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