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Creating New Experience in Sanitation Landscape In India: Diago Ishiyama, Director of Marketing and Technology, SATO, LIXIL

With the entry of SATO in India, there is no reason for people for not obtaining safe, pleasant sanitation that they have always aspired to writes Ishiyama.

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Creating A Variety Of Experiences Is Key To Targeting Youth Say Experts

At a conclave held in Mumbai, industry experts shared their views on young consumers, their needs and how to create innovative IPs for them.

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Event Experts Talk About Challenges Of Sponsorship

Panellists discussed the need for an ‘honest approach’, the ‘ideal timing’ and telling stories in ‘unique way’ to attract brands.

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Don’t Do IP’s If It Just Makes You Feel Good or Look Good; IP’s Must Be Monetisable: Sabbas Joseph, Wizcraft

Experience economy is growing at a phenomenal pace and IPs will redefine the experiential business in the coming says Sabbas Joseph, Co-founder and Director, Wizcraft International.

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Non Cricketing IP’s Are Providing New Opportunities To Brand Marketers: Experts

At a recent panel discussion on 'Cricket Is Not The Only Sport', experiential experts spoke about the rise of non cricketing platforms and how they are creating compelling experiences for brands and consumers.

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Experiential Marketing Is The Need Of The Hour: Vipul Mathur, COO, Mufti

In an interview with Businessworld Applause and everythingexperiential.com, Vipul Mathur, COO, Mufti, spoke about the rise of experiential and how Mufti is leveraging it for better customer connect.

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Hero MotoSports Ropes in Top Rally Rider, Paulo Goncalves

Paulo’s entry will add further impetus to Hero MotoSports’ campaign as the Team looks to improve on its already impressive results over the previous three years.

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Come and Witness a Culinary Extravaganza Unfold Itself with Chef Sanjeev Kapoor

As part of the initiative female patrons can also enjoy complimentary services — nail art and hairstyles by Envi Salon, foot massage to first 10 women by Bodhi Luxury Spa.

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Vocalist Vidushi Sunanda Sharma Performs at Amphitheatre, Ashoka Hotel, New Delhi

Born to a musical family in a hill town in Himachal, Sunanda has embraced music since her early years under the guidance of her father Pandit Sudarshan Sharma.

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